1+ months

GC DIGITAL MARKETING MANAGER

Houston, TX 77002
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\u003Cdiv data-field=\u0022Position_Description\u0022 class=\u0022Summary\u0022\u003E\u003Cstrong\u003EPOSITION PURPOSE\u003Cbr /\u003E \u003C/strong\u003E\u003Cp\u003EDo you live at the right-brain / left-brain intersection? Are you passionate about data-analytics while maintaining an eye for the softer side of marketing? If so, GCC\u0026rsquo;s Digital Marketing Manager role is right for you.\u003C/p\u003E\u003Cp\u003EGCC is the #1 online retailer of window coverings in the world: and a wholly-owned subsidiary of The Home Depot Inc. Our mission is to transform complex buying decisions, making the easy and exciting. For 20 years we\u0026rsquo;ve proudly delivered that to our customers through industry-leading innovation and an obsession for customer-experience.\u003C/p\u003E\u003Cp\u003EThe perfect candidate will be an analytical thinker who is curious and loves to experiment. A self-starter who takes pride in their work and personal ownership of his/her channels. A strategic think, with exceptional attention to detail and a focus on results.\u003C/p\u003E\u003Cp class=\u0022x_x_x_Normal1\u0022\u003EWhy work here? Our entrepreneurial roots and maverick mentality, coupled with the resources and backing of the #1 home improvement retailer in the world, The Home Depot, is a unique opportunity for you to be a transformative retail disrupter. Plus, GCC is the world\u0026rsquo;s largest online window covering company, and we\u0026rsquo;ve got a demonstrably awesome 20-year track record. From our open-floor office to our open-door ethos, our culture is rooted in improving, evolving, and having fun (we\u0026rsquo;re pretty serious about cake, cook-offs, ping pong, meaningful work and exciting projects). Most importantly, our team members are always inspired, engaged, and ready for growth. That means you\u0026rsquo;ll have the resources and the runway to create truly magical, out-of-the-box work. Moreover, you will play an important role in leveraging our culture, people, systems, processes, and technology \u0026mdash; ultimately to provide incredible customer and associate experiences, while growing business for GCC and The Home Depot. This is your chance to be part of something big, in a small start-up environment. We\u0026rsquo;re ranked as one of The Top 5 Workplaces in Texas and have consistently won the following awards: The Best Place to Work in Houston (Houston Business Journal), Houston\u0026rsquo;s Top Workplaces (Houston Chronicle) and Houston\u0026rsquo;s Best and Brightest.\u003C/p\u003E\u003Cstrong\u003EMAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES\u003Cbr /\u003E\u003C/strong\u003E\u003Cp\u003E20%- Serve as channel owner and primary point of contact for several digital\u003Cbr /\u003Eadvertising channels: display, affiliate, comparison shopping engines, etc.\u003Cbr /\u003E20%- Responsible for driving channel growth objectives, devise strategies, execute\u003Cbr /\u003Emedia plans and perform optimizations that are informed by long-term strategy and\u003Cbr /\u003Egoals for multiple brands\u003Cbr /\u003E20%- Measure, analyze and report performance of all digital marketing campaigns,\u003Cbr /\u003Eand assess against key KPI goals of web traffic, conversion rates \u0026 ROAS\u003Cbr /\u003E20%- Understanding of multi-touch channel attribution and incrementality\u003Cbr /\u003E10%- Perform ongoing testing to optimize digital marketing efforts. Test ad creative,\u003Cbr /\u003Emessaging, landing pages etc. to increase web traffic and conversions. Plan,\u003Cbr /\u003Eexecute, and measure experiments and conversion tests\u003Cbr /\u003E10%- Responsible for planning and budgetary control of digital marketing channels.\u003Cbr /\u003EManage monthly budgets greater than $200,000.\u003C/p\u003E\u003Cbr /\u003E \u003Cstrong\u003ENATURE AND SCOPE\u003C/strong\u003E\u003Cbr /\u003E Reports to the Sr. Manager of Media Strategies. \u003Cbr /\u003E This position has 0 direct reports.\u003Cbr /\u003E \u003Cbr /\u003E \u003Cstrong\u003EENVIRONMENTAL JOB REQUIREMENTS\u003C/strong\u003E\u003Cbr /\u003E \u003Cstrong\u003EEnvironment: \u003C/strong\u003E\u003Cbr /\u003E Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.\u003Cbr /\u003E \u003Cstrong\u003E\u003Cbr /\u003E Travel: \u003C/strong\u003E\u003Cbr /\u003E Typically requires overnight travel less than 10% of the time.\u003C/div\u003E\u003Cdiv data-field=\u0022Postion_Requirement\u0022 class=\u0022Requirement\u0022\u003E\u003Cstrong\u003EMINIMUM QUALIFICATIONS\u003C/strong\u003E\u003Cbr /\u003E Must be eighteen years of age or older.\u003Cbr /\u003E Must be legally permitted to work in the United States.\u003Cbr /\u003E \u003Cbr /\u003E \u003Cstrong\u003EEducation Required:\u003C/strong\u003E\u003Cbr /\u003E The knowledge, skills and abilities typically acquired through the completion of a bachelor\u0027s degree program or equivalent degree in a field of study related to the job.\u003Cbr /\u003E \u003Cstrong\u003E\u003Cbr /\u003E Years of Relevant Work Experience: \u003C/strong\u003E5 years\u003Cbr /\u003E \u003Cstrong\u003E\u003Cbr /\u003E Physical Requirements:\u003C/strong\u003E\u003Cbr /\u003E Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.\u003Cbr /\u003E \u003Cbr /\u003E \u003Cstrong\u003EPreferred Qualifications:\u003Cbr /\u003E \u003C/strong\u003E\u003Cul\u003E\u003Cli\u003EVery web-savvy and up-to-date with developing marketing methods and industry best-practices\u003C/li\u003E\u003Cli\u003EExperience working with Adobe Analytics (or Google Analytics)\u003C/li\u003E\u003Cli\u003EExperience working with Google Ads (search, GDN, YouTube, Discovery)\u003C/li\u003E\u003Cli\u003EExperience working with Facebook Ads\u003C/li\u003E\u003Cli\u003EExperience in MS Excel\u003C/li\u003E\u003C/ul\u003E\u003Cstrong\u003E\u003Cbr /\u003E Knowledge, Skills, Abilities and Competencies:\u003C/strong\u003E\u0026nbsp;\u003Cbr /\u003E\u003Cul\u003E\u003Cli\u003EMasters degree, in Marketing/Business or analytical emphasis\u003C/li\u003E\u003Cli\u003E5 years of digital marketing experience preferably in a channel-management role\u003C/li\u003E\u003Cli\u003EExperience in setting up and optimizing Google and Facebook Ads campaigns.\u003C/li\u003E\u003Cli\u003EAbility to quickly retrieve, manipulate, analyze and interpret data.\u003C/li\u003E\u003Cli\u003EHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and deliver results.\u003C/li\u003E\u003Cli\u003EExperience with A/B and multivariate experiments\u003C/li\u003E\u003Cli\u003EExperience with MTA and other attribution modeling\u003C/li\u003E\u003Cli\u003EExtensive knowledge of MS Excel and experience with data-collection and report building\u003C/li\u003E\u003Cli\u003ESelf-directing and ability to work independently with minimum supervision while being a team player\u003C/li\u003E\u003Cli\u003EExcellent verbal and written communication skills; with a collaborative personality and analytical mindset\u003C/li\u003E\u003C/ul\u003E\u003C/div\u003E

Jobs Rated Reports for Marketing Manager

Posted: 2020-06-25 Expires: 2020-08-23
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GC DIGITAL MARKETING MANAGER

Home Depot
Houston, TX 77002

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