THIS ROLE CAN SIT ANYWHERE WITHIN THE SOUTH DIVISION TERRITORY - MD, Carolinas, VA, DC, TN, KY, LA, GA, AL, MS, FL (Also, NY - internal applicants only)
Are you an impactful leader with a desire to drive PepsiCos Marketing agenda? Do you thrive in an entrepreneurial environment where you can create a vision and quickly bring it to life? If so, you might be the perfect candidate to help ignite our consumers thirst for our energy portfolio as a Marketing Manager for Pepsi Beverage North Americas South Division.
The Marketing Manager will be responsible for developing and executing holistic 360 communication plans for the Pepsi Energy Portfolio in our South Division. This includes working closely with shopper marketing, commercial and brand teams to develop plans that will improve both long-term equity and drive volume.
As a change leader, influencer, and strong brand marketer, you will be responsible for leading strategy and activation for some of our strongest growing brands
KEY ACCOUNTABILITIES:
Ensure continuous innovation across all consumer touchpoints with a goal of driving the energy portfolio
Manage multiple external agency partners in the development and execution of holistic activation plans across the South Division
Partner with Brand, Commercial, Insights and Shopper teams to develop programming that helps drive the business agenda
Develop and execute a consumer-centric marketing strategy for the PBNA South Division that drives demand, engagement and sales
Provide critical thought leadership in the development, roll-out and implementation of Annual Operating Plan
Analytics: Set KPIs and create post-program analysis to understand marketing performance and to be able to optimize in the future
Budget: Manage marketing budget, forecast and track spend in alignment with South Division goals
#LI-USA
Bachelors degree; MBA preferred
Consumer marketing/advertising skills through a minimum of 5+ years of experience
This position is limited to persons with indefinite right to work in the United States
DESIRED CHARACTERISTICS:
Creative thinker and problem solver with a passion for business strategy
Exceptional collaboration skills with the ability to navigate complex organizational structure and partner across functions
Possess insights on cultural trends as it relates to our energy consumer
Excellent multi-tasking, project management, and prioritization skills
Strong written and oral communication skills
Ability to translate data into actionable insights
Strong interpersonal skills and experience influencing internal
Self-starter who is comfortable with ambiguity and paving the way in new territories
Strong bias for action with the ability to move quickly while also adapt to change
#LI-USA
Out performing ourselves is a rush. That's why we perform with purpose. Together, we blaze new trails, succeed, celebrate and then do something even bigger. We never settle for second best. At PepsiCo we're not just committed to performing well as individuals, but as a team, to strengthen the company as a whole.
Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. New markets mean new ways of doing business, and new ways of addressing health concerns, cultural differences and environmental challenges. Every day is an adventure, and an opportunity for personal and professional growth.
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