1+ months

Director, Product Marketing

San Francisco, CA 94102
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  • Job Code
    254820

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Director, Product Marketing

 Rally Health„ is all about putting health in the hands of the individual. It's our mission, and it drives everything we do, which is to empower people with easy-to-use online and mobile tools that help them take charge of their health and health care, from improving their diet and fitness to selecting health benefits, and choosing the right doctor at the right price for their needs.

 Our culture is built on a deep and sincere dedication to helping people live healthier lives. To do this, we are committed to innovating continuously at every level. We know that some of the things we do are not going to work, and that's okay. We're not trying to build something that is churn and burn. We're building something that supports people over their lifetime. Every day, we get to work with amazing people on something that directly impacts the lives of millions of people for the better.

 At Rally Health, we believe that two heads truly are better than one. Rallyers understand the importance of communication and collaboration, ensuring that we work we produce is the best that it can be. Every opinion is valid and valued, and we share ideas that elevate the way we work. We know that the big picture and the small details are tied together, and we keep both in mind. Everything we do is executed with our users in mind, so we make sure that all of our work has a human touch. Here at Rally, we take advantage of the opportunity to build strong relationships with each other, because it makes us better.

 Your day to day:

As Director, Product Marketing, your goal is to enable sales and marketing to effectively drive our business. You'll partner closely with Product, Marketing, and Sales to identify priorities, build go-to-market strategies, develop positioning and sales enablement content.  You will have two main areas of focus: help transform what we build into what we sell, and develop strategies and tactical plans to drive awareness, understanding and demand for our portfolio.

Your core responsibilities:

  • Create positioning and messaging across all customer audiences and assigned product lines.

  • Develop and execute cross-functional marketing plans for each assigned product launch.

  • Lead the creation of Sales and Marketing assets for assigned portions of the portfolio while driving alignment across Product and market-facing teams.

  • Develop deep expertise of user and buyer insights to influence product roadmap.

  • Own thought leadership strategy and collaborate with marketing partners to develop content for events, webinars and white papers.

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Posted: 2019-12-18 Expires: 2020-04-18

UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.

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Director, Product Marketing

UnitedHealth Group
San Francisco, CA 94102

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