1+ months

Director of Government Programs Marketing Technology

Minnetonka, MN 55345
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This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doing your life's best work.(sm)

We are looking for a Marketing Technologist to join our team, This person will build the vision and lead the development and management of the marketing technology and data infrastructure in support of Government Programs, the largest business unit at UHG. S/he will lead our technology and data approach to solving business and customer needs, Success in this role will be based on an individual's ability to synthesize and translate business and customer needs into specific executable solutions.

Primary Responsibilities:
  • Manage core Marketing Technology Capabilities and data-service offerings supporting the growth, member engagement and customer experience agendas for the Government Programs Marketing function 
  • Partner with GP Marketing colleagues to build business cases and assign business value to capabilities and features in development
  • Prioritize investment in new marketing capabilities, platforms, features and integrations while evaluating and optimizing existing systems capabilities
  • Manage ongoing capability performance, expansion, financial health, roadmap and lifecycle decisions
  • Lead product management / product ownership team for selected Marketing technology products
  • Manage the usage and experience across businesses, across the lifecycle and strategies related to use cases
  • Direct or support the build out of marketing and digital capabilities with internal partners to enable successful prioritization, development, delivery and adoption
  • Develop project plans, timelines, deliverables and contingency plans in support of the strategy
  • Collaborate with key stakeholders in Brand and Growth, Member Experience, Marketing Operations, Marketing Finance, Digital Infrastructure, IT and Data and Analytics  
  • Create shared vision, inspire collaboration, and drive change with momentum
  • Serve as capability champion and develop regular communications to share best practices with key stakeholders
  • Build strong relationships and collaborate with key stakeholders across UnitedHealthcare, Optum and external business partners
You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Posted: 2020-09-03 Expires: 2020-11-08

UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.

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Director of Government Programs Marketing Technology

UnitedHealth Group
Minnetonka, MN 55345

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