29 days old

Director Medicare Marketing Telecommute

MN Work Remotely
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  • Job Code
    888058

We are seeking an experienced, self-driven Marketing Director to join our OptumCare national marketing team as a Medicare Marketing Director. In this role, you will be instrumental in the strategy, program development and implementation of integrated consumer marketing campaigns that deliver sustainable growth for OptumCare markets across the country. At OptumCare, we're not just imagining a world where health care works better for everyone - we're creating it. Our physician-led, patient-focused approach to care is medicine that is reaching new heights.

 

This role works in close collaboration with marketing leads for OptumCare local care delivery markets to develop, scale and implement integrated, data-driven campaigns that drive growth, retention and engagement in alignment with business goals. This includes responsibility for development of campaign best practices and playbooks, close partnership with compliance, privacy and legal to ensure regulatory compliance, and the development and reporting of campaign metrics to assess performance.


The role will champion modern marketing approaches include consumer segmentation, customer journey mapping, omni-channel execution.  He/she will apply consumer analytics and predictive modeling to define market opportunities, develop goals and forecasts, and continuous improvement through test and learn design.


The successful candidate works within a highly matrixed environment, partnering closely with marketing leadership to develop strategy and supports execution through partnerships with digital marketing operations - including the digital experience and data and analytics teams - call center operations, customer insights, and the customer experience office to execute campaign strategy.


You'll enjoy the flexibility to telecommute from anywhere within the U.S. as you take on exciting new challenges.

 

Primary Responsibilities:


  • Collaborate with senior-level CDO marketing stakeholders to develop National Medicare growth strategy, plans and campaigns
  • Develop integrated marketing campaigns with the aim of acquiring and retaining customers during OEP, SEP, AEP
  • Engage in competitive research, analytics to formulate strategy, value proposition, and campaign strategy and planning
  • Collaborate with Campaign Enablement to implement, track and measure of marketing campaigns
  • Brief and oversee the work of internal creative and external agencies
  • Ensure that our brand and identity is adhered to in campaigns and in all communication channels
  • Deliver regular reports of campaign results, including response analysis and evaluation of KPIs
  • Ensure accuracy of marketing materials and provide formal sign off if necessary

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

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Posted: 2020-09-24 Expires: 2020-11-23

UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.

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Director Medicare Marketing Telecommute

UnitedHealth Group
MN

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