17 days old

Director Marketing Business Development - Horsham, PA or Minnetonka, MN or Telecommute - 925027

Horsham, PA 19044 Work Remotely
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  • Job Code
    925027

This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doing your life's best work.(sm)

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The preferred locations for this position are Horsham, PA or Minnetonka, MN. Telecommuters will also be considered.

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Primary Responsibilities:

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  • B2B product marketing campaigns: proactively develop integrated marketing engagement programs to develop new sales opportunities (lead generation) as well as engaging existing agency partners. Develop confidence of the business leadership by working closely with the product and sales teams.
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  • B2B and B2C Marketing content development. Create and maintain marketing asset framework and architecture and lead the development and management of content including collateral, sales and training presentations, communications, emails, videos, etc.
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  • Measure and report key marketing performance indicators. Prepare and communicate executive-level updates with recommendations for improvement and growth.
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  • Identify and recommend opportunities for future growth by deepening understanding of the market, competition, business goals, and product value propositions.
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  • Maintain a deep understanding of existing and future products, value-proposition, and business unit readiness for market execution.
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  • Sales enablement and support. Develop and contribute key messages and assist in the development of key partner/agent pitches, upfront meetings and strategy sessions.
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  • Work cross-functionally with the Government Program Sales Marketing team as well as within and across Insurance Solutions direct to consumer marketing, Digital, Product teams, and Compliance.
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  • Engage directly with agents and partners to obtain feedback and market intelligence.
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  • Ensure marketing materials and programs adhere to established standards and guidelines.
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  • Foster a culture of curiosity, learning, continuous improvement, and innovation. Research, develop and seek opportunities to introduce best practices, new tactics and channels to engage customers and prospects in new and appealing ways.
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Youll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

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Required Qualifications:

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  • Bachelors Degree
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  • 5+ years B2B marketing experience including product marketing, digital marketing, and sales enablement
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  • 5+ years leadership experience coaching and growing directs in a marketing capacity
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  • 5+ years communicating with c-suite employees
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  • Experience managing multiple programs and projects simultaneously
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  • Experience working with regulated products
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  • Experience successfully planning, executing and measuring marketing campaigns
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  • Advanced or higher level of proficiency in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)
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  • If you need to enter a work site for any reason, you will be required to screen for symptoms using the ProtectWell mobile app, Interactive Voice Response (i.e., entering your symptoms via phone system) or similar UnitedHealth Group-approved symptom screener. When in a UnitedHealth Group building, employees are required to wear a mask in common areas. In addition, employees must comply with any state and local masking orders.
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Preferred Qualifications:

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  • Prior Healthcare and Medicare Marketing experience in an Agent Sales environment
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  • Advanced or higher level of proficiency in an Email/SMS design and deployment application
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  • Advanced expertise in email marketing, online marketing, content management and data-driven marketing
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  • Experience in a large complicated, matrixed organization
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  • Experience with Jarvis, Salesforce.com, or other marketing automation platforms
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  • Experience working with market research and customer journey mapping
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  • Strong leadership communication and influencing skills; influencing strategy with stakeholders
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  • Demonstrated growth mindset
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  • Ability to be flexible and work with ambiguity
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Careers at UnitedHealthcare Medicare & Retirement.
"The Boomer generation is the fastest growing market segment in health care. And we are the largest business in the nation dedicated to serving their unique health and well-being needs. Up for the challenge of a lifetime? Join a team of the best and the brightest to find bold new ways to proactively improve the health and quality of life of these 9 million customers. You'll find a wealth of dynamic opportunities to grow and develop as we work together to heal and strengthen our health care system. Ready? It's time to doyour life's best work.(sm)

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*All Telecommuters will be required to adhere to UnitedHealth Groups Telecommuter Policy.

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"Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

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"UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment

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Job Keywords: Marketing, marketing supporting sales, B2B, B2C, marketing campaigns, regulated industry, Horsham, PA, Pennsylvania, Minnetonka, MN, Telecommute

Posted: 2021-06-02 Expires: 2021-07-02

UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.

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Director Marketing Business Development - Horsham, PA or Minnetonka, MN or Telecommute - 925027

UnitedHealth Group
Horsham, PA 19044

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