8 days old

Director, Global Marketing, Abrocitinib I&I

Pfizer
Collegeville, PA 19426
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**ROLE SUMMARY**

This position will play a critical role on the launch team in leading the development of the branded global launch strategy for HCPs. The ideal candidate will have strong marketing expertise, dermatology market experience and a demonstrable ability to build and execute strategies and initiatives that maximize brand value. Although launch experience is not required it is preferred. To support a global launch the position holder will need to understand the market and customer place through deep & robust insights and deliver strategies that ensure an ideal launch platform for the US and other key countries across IDM (International Developed Markets) and EM (Emerging Markets). As such the candidate should demonstrate a proven track record of working in a matrix team environment, with multiple country, marketing and cross-functional partners.



This position will report to the Global Brand Lead.



*Abrocitinib is currently under review with regulatory bodies including the FDA & EMA.



**ROLE RESPONSIBILITIES**

1. Development & execution of global HCP branded launch strategy including trademark, positioning, differentiated value proposition, messaging platform and creative campaign.

2. Customer segmentation including definition of targeting & engagement approach in conjunction with global & country teams.

3. Champion, lead & work cross-functionally and glocally with country colleagues to co-create, support, drive & implement global campaign, key strategies & goals.

4. Champion & synthesise HCP insights and pull through to customer insight-driven initiatives, tactics, planning and market launches.

5. Cross-functionally partner & drive HCP strategy evolution, including opportunities and needs, to define & support post-launch growth.



**BASIC QUALIFICATIONS**



+ BS/BA required, Advanced degree highly preferred

+ >8-10 years pharmaceutical experience within marketing, strategy or new product launch experience

+ Global or regional, and country marketing experience preferred

+ Ability to manage large, complex budgets

+ Demonstrated success in independently developing, executing, and measuring cross-channel HCP marketing programs

+ Proven record of identifying customer needs, extracting key insights, and translating these into meaningful value propositions, and tactics

+ Willingness to challenge the status-quo, strong communication, confidence & flexibility in multi-cultural setting

+ Demonstrated ability to collaborate across different functions and colleagues/groups and to lead by influence to effectively develop and implement strategies with internal/external stakeholders

+ Demonstrated ability to manage advertising and other agencies to produce communications that impact business performance

+ Excellent verbal and written communication skills for a wide variety of audiences, including senior management. Strong analytical skills; detail oriented, action driven; and creative

+ Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, guide the work of other colleagues to achieve meaningful outcomes.

+ Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.





**NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS**



+ ~ 25% Travel (pre-pandemic)

+ Managing & leading work-teams across global time zones - US/Europe/Asia





**Other Job Details:**



+ **Last Date to Apply for Job: March 3, 2021**

+ Additional Location Information:

+ Eligible for Employee Referral Bonus





\#LI-PFE



**Sunshine Act**

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.



**EEO & Employment Eligibility**

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.



Marketing and Market Research



\#LI-PFE
Posted: 2021-02-19 Expires: 2021-03-22
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Director, Global Marketing, Abrocitinib I&I

Pfizer
Collegeville, PA 19426

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