19 days old

Digital Capability and Content Lead (12 months secondment)

Mapletree Business City
Apply Now
Apply on the Company Site

Digital Capability and Content Lead is accountable for formulating the digital transformation and relevant content strategy for Biopharma Singapore. The role is to lead in championing the omni-channel approach of choice for customers with Pfizer through the use of appropriate digital channels, associated content, monitoring of performance per channel / content, and improve the overall customer experience and business outcomes for Biopharma Singapore . This position reports to Country Manager. This role is a 12 months secondment for internal applicants or 1 year fixed contract for external applicants.


+ Accountability in improving the understanding of and interaction with appropriate digital channels. To share technological advances and their potential impact on customer behaviour, expectations and our business.

+ Execute all online marketing activities and other digital initiatives to deliver our business goals; bring relevant channel and content insights to influence and shape Brand and Portfolio strategies of Biopharma Singapore

+ Collaborate with Sales & Marketing teams to ensure commercial team is fully adopting a customer insights driven mind-set and set of behaviours to support delivery of our purpose and profitable growth.

+ To advise on and support improvements to the content and channel deployment across brands, TAs and across-TAs, and portfolios; highlighting and focusing on key impacts to the customer journey.

+ Collaborate with wider teams including Global/ Regional Digital leads, Medical, Regulatory, GCO/Biopharma Op`s and Pfizer Digital and management of supporting agencies to ensure clear strategy and execution of digital plans and tactics.

+ Accountability evaluating effectiveness of digital activities including channel performance. Regular demonstration of tracking of performance to demonstrate learning and adapting to customer and channel feedback, commercial necessities and changes in the customer and business environments.

+ Input into the development and execution of Operating Plan for digital and accountable for the planning, spending and controlling of budgets, delivering on regular budget updates agreed through the Operating plan process.

+ Ensure all digital initiatives adhere to all channel standards and compliance requirements.

+ Strong ability to communicate detailed, complex information in a clear, engaging and understandable format for a wide audience, including individuals/teams with minimal experience/understanding in this field.


+ Biopharma Commercial Leaders (Country Manager, Category Leads)

+ Biopharma Marketing

+ Biopharma Field Force

+ Medical Affair Manager, MSL, Regulatory

+ Legal

+ Compliance

+ Pfizer GCO / Biopharma Op`s (SMS, GCO Lead)

+ Pfizer Digital

+ Digital Transformation Business Partners


Degree in Business/ Technology/ Marketing or relevant advanced degree preferred


+ 3-5 years of experience in leading digital projects

+ Strong customer focus, demonstrates how they will always think of the customer first; identifying needs and channel opportunities

+ Excellent oral and written presentation and communication skills- particularly around clarifying complexity to a broad audience.

+ Clear understanding of where digital fits in the broader marketing mix.

+ Innovative and results orientated; proven ability to deliver tangible output even in ambiguous environments; comfortable with calculated risk taking

+ Strong ability to manage budgets

+ Strong partner relationship and collaboration skills; ability to generate credibility with and respect from colleagues and external parties at all levels in the organisation

+ Ability to execute and measure plan effectiveness.

+ Strong analytical skills. Demonstrated experience of working with metrics and KPIs to evaluate, communicate and optimise the performance activities

+ Strong interpersonal, influence and communication skills

+ Experience in executing complex programmes / projects across business entities

+ Ability to manage multiple projects and timeframes in a complex organisational structure and multitask in a cross-functional role

+ Experience working with agencies/vendors

+ Comfortable working with latest innovations and assessing new opportunities for adoption.

+ Strong strategic thinking and analytical skills.

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research
Posted: 2020-11-09 Expires: 2020-12-10
Sponsored by:
ADP Logo

Before you go...

Our free job seeker tools include alerts for new jobs, saving your favorites, optimized job matching, and more! Just enter your email below.

Share this job:

Digital Capability and Content Lead (12 months secondment)

Mapletree Business City

Join us to start saving your Favorite Jobs!

Sign In Create Account
Powered ByCareerCast