24 days old

Digital Advertising Strategist

Cox Automotive
Chicago, IL 60602
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*Primary Location: *3003 Summit Blvd, Chicago, IL, US
*Division: *Cox Automotive
*Job Level: *Individual Contributor
*Travel: *No
*Schedule: *Full-time
*Shift: *Day Job
*Requisition Number: *202104259_56572674
Dealer.com, a Cox Automotive Brand, is currently hiring a team of Advertising Strategists to join our Dealer Marketing Operations team. This position is remote/work from home and can be located anywhere within the United States.
The Dealer Marketing Operations Advertising Strategist II is responsible for client advertising performance, portfolio growth, and driving retention. The Advertising Strategists under general supervision, are responsible for making decisions to drive advertising performance that aligns with the agreed strategy from the dealer. The Advertising Strategist executes end-to-end digital advertising across Search, Display, Social, and Video channels that optimizes the dealers digital advertising goals. The Advertising Strategist follows established best practices and processes in their analysis of performance and will own any issue impacting performance or dealer sentiment to its resolution.
*What Youll Do:*
Execution and delivery of client Digital Advertising (SEM, display, social media, video) strategies and tactics, that delivery strong advertising performance and high client satisfaction across a portfolio of accounts.
Follow Digital Marketing Operations and industry best practices in support of digital advertising, including compliance guidelines for OEM programs.
Act on current digital advertising trends, products and best practices that provide maximum value to a dealers strategies and performance.
Proactively analyze and assess digital advertising performance and translate quantitative and qualitative data into strategic recommendations to continually improve performance.
Review performance based on both client goals and objectives as well as industry best practice KPIs, including but not limited to: Cost per Lead, Attributed Cost per Visit, provider health score (i.e. Google Optiscore), delivery, etc. KPIs will vary time to time based on DDC and client needs.
Provide and/or execute keyword research and expansion, ad creation, campaign performance tracking, and audience/placement analysis/recommendations to continually improve digital advertising performance.
Monitor and analyze account performance and trends to determine adjustments in tactics and allocations, making independent decisions and consulting with the client as needed.
Provide monthly performance reporting and quarterly consultative conversation to ensure alignment to goals.
Conduct webinar/phone/email contacts or limited in-person as needed to ensure alignment of digital advertising budgets and goals.
Work with at risk clients and determine action plan and execute to turnaround and retain.

* Compensation includes a base salary of $53,550 - 63,000. Salary may vary outside of the anticipated range based on factors such as the ultimate location of the position and the selected candidates experience.
* Position is eligible for additional compensation that may include commission (annual, monthly, etc.) and/or and incentive program.
Qualifications: *Who You Are*:
Where permitted by applicable law, must be fully vaccinated against COVID-19 to be considered for this U.S. based job. (Reasonable accommodations for medical and religious objections will be considered.)
BA/BS Degree
3years of relevant work experience (digital advertising) required
OR equivalent combination of education and experience.
Able to travel as necessary, anticipated 5 - 20% depending on market. Travel could include overnight stays in markets and travel to team meetings.

- Demonstrated knowledge of Search Engine Optimization strategies, good knowledge of web-based applications and common internet protocols and conventions (HTTP, FTP, HTML, CSS, website strategy and concepts, website analytics tools, and Google Analytics
- Google and Microsoft certifications is preferred (Ads, Analytics, Video, Mobile, etc.).
- Certification: All members of the Advertising team are required to be certified in Google Search, Google Display, and Microsoft within first 90 days of employment.

*Come join the Cox family of businesses and make your mark today.*

Who We Are
*About Cox Automotive*
Theres nothing ordinary about Cox Automotive. We are people of every background driven by our passion for mobility, innovation, client success and community outreach. We make buying, selling and owning (or simply using) cars easier for everyone. Touching more than 40,000 clients across five continents, we bring together the best brands and the best teams to propel the automotive industry forward. Some of those team members work for our iconic consumer brands like Autotrader and Kelley Blue Book, while others are creating the future of automotive at industry-facing brands like Dealer.com, Manheim and vAuto.

*About Cox *
We are the Cox family of businesses. Weve been making our mark since 1898 by building and evolving world-class businesses, staying true to our values, and encouraging top talent to always look for growth and impact while building a career with us. Our primary divisions - Cox Communications and Cox Automotive - are driving a new wave of innovation, powering smart cities with powerhouse broadband communications and pioneering greener, more progressive transportation alternatives for individuals and fleet operators. Were also expanding into new spaces like cleantech and healthcare to rev up our momentum toward building a better future for the next generation. Were looking for the talent today who will be our leaders tomorrow. Sound intriguing? Learn more about where we are today, where we hope youll be going with us, and the common purpose that unites us at coxenterprises.com.
Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, [visit our benefits page](http://jobs.coxenterprises.com/life-at-cox/benefits/).
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individuals age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.
Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.
Posted: 2021-09-22 Expires: 2021-11-15
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Digital Advertising Strategist

Cox Automotive
Chicago, IL 60602

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