1+ months

Design Director - PBNA Innovation

New York, NY 10007
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Auto req ID: 194984BR

Job Description

Why PepsiCo Design Innovation?

PepsiCo Design & Innovation is a creatively driven team that leverages the power of Design Thinking to solve brand and business problems that drive meaningful value and growth. Our teams mission is to lead the innovation agendas in order to accelerate and transform PepsiCos Global brands and businesses beyond its core, unlocking the future of CPG. We innovate with intent; to solve real problems, for real people, in the real world. We innovate to incite positive change for people, brands, business and the world around us.

You are

  • Self-starting with an entrepreneurial spirit
  • Adept managing ambiguity
  • Resilient with hustle
  • Always questioning & improving
  • Optimistic & curious
  • A creative multi-disciplinary fluid thinker who never gives up
  • Able to toggle between strategy & execution
  • Empathetic to consumers and internal stakeholders
  • Fluent in design and conversant on emerging food & nutrition trends
  • Good at storytelling, visually & verbally
  • Passionate about enacting change to improve the world and how we nourish ourselves
Our Opportunity:

In this role youll work in collaboration with other design leaders, in conjunction with the VP of Beverages Design, to effectively develop and deliver design strategies and compelling design experiences (i.e. brand, product, packaging, retail, merchandising) that have strategic business value.

Innovation & Strategic Design Expert: Youll develop and deliver effective design strategies & holistic design solutions in partnership with key business leaders that deliver against business goals while managing highly complex assignments and concurrent initiatives across varied project types.

You should be comfortable managing the ambiguity inherent in design processes, methodologies, tools, techniques, and design proposals (visions, scenarios) in order to plan creative engagements and visualize the desired creative output.

You will elevate design thinking, which underpins all our engagements, pollinate design thinking through practical design methodologies, solving complex branding problems and uncovering transformation opportunities to help brands get the most out of their design investments.

Strategic Leadership: Design Strategy encompasses brand strategy, design planning, and project management to ensure the design team functions at optimal strength and capacity. Working on projects that have critical business significance, you will demonstrate the agility to lead strategy, planning, project management. You should be familiar with working in a multi-disciplinary eco-system, leading interdisciplinary teams in a highly complex matrixed work environment.

This role engages closely with a variety of stakeholders to get input and assess options. Youll be working across all aspects of strategic design development, leading opportunity identification projects to design strategies for new brands or product innovation opportunities. Youll guide and advise a team through the Design Thinking & Innovation process to ensure that identified opportunities & design strategies result in sustainable growth and returns for the business.
  • Be an inspiring leader, both within and outside of the design organization
  • Champion design thinking across the organization, educating while collaborating
  • Know how to translate business needs into actionable processes and solutions
  • Draw on diverse perspectives to solve design problems and drive effective solutions
  • Articulate design vision through prototyping, scenario modeling, strategic road maps, etc.
  • Collaborate closely with researchers, marketers, media teams to cross-pollinate ideas, methods, and approaches
  • Build and evolve methodologies, nurture the maturity of the design & innovation capabilities
  • Provide mentorship and support the professional development to team members
  • Effectively influence across all levels in the organization; across regions and functions; can get things done through formal and informal channels
  • Proven ability to effectively incorporate research (including primary and secondary research) in strategic design processes


  • Minimum 12+ years of experience a strategic design role
  • Degree(s) in Industrial/Product Design, Architecture, Engineering, Advertising/Branding, Design Strategy
Preferred Qualifications:
  • MBA or Master's degree preferred
  • Proven experience in Brand Strategy, Design Strategy, Innovation & Product Development
  • Proven track record of strong leadership, team management skills and a strategic acumen
  • Superior project management and design management skills; attention to detail
  • Compelling presentation and proposal skills
  • Proven ability to multi-task, work in an ambiguous and dynamic work environment; is comfortable with taking risks
  • Must be willing and able to travel 20% of the time

Relocation Eligible: Not Applicable
Job Type: Regular

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy

Please view our Pay Transparency Statement","city":"New York City","state":"New York
Posted: 2020-02-06 Expires: 2020-04-10

Performance with Purpose

Out performing ourselves is a rush. That's why we perform with purpose. Together, we blaze new trails, succeed, celebrate and then do something even bigger. We never settle for second best. At PepsiCo we're not just committed to performing well as individuals, but as a team, to strengthen the company as a whole.

Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. New markets mean new ways of doing business, and new ways of addressing health concerns, cultural differences and environmental challenges. Every day is an adventure, and an opportunity for personal and professional growth.

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Design Director - PBNA Innovation

PepsiCo Inc.
New York, NY 10007

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