19 days old

Data Acquisition + Optimization Manager Commercial Ad Tech

Purchase, NY 10577
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Auto req ID: 238755BR

Job Description

With data deeply embedded in our DNA, PepsiCo Data & Analytics transforms data into consumer delight. We build and organize business-ready data that allows PepsiCos leaders to solve their problems with the highest degree of confidence. Our platform of data products and services ensures data is activated at scale. This enables new revenue streams, deeper partner relationships, new consumer experiences, and innovation across the enterprise.

This is a strategic and dynamic role that is positioned to drive effectiveness by creating value through centralized data acquisition, governance and collaboration across Commercialization, Procurement, Audit, Legal, Compliance, Information Technology, Vendors and more.

The Manager of Data Acquisition and Optimization for Commercial will be a key player in the emerging Data Acquisition & Optimization Center. He/She will manage a team that supports established 2nd & 3rd party data partnerships, data acquisition governance/storage solutions, data acquisition efficiencies, data asset & data partnership optimization and innovative solutions to drive business value, speed, and business impact.

This role will manage a team that is the primary interface with data providers across Ad Tech & Media Data Partnerships, internal customers, the Enterprise Master Data Management Team and Enterprise Data Governance Team.

The Manager will be supporting PepsiCos Commercial Division, driving best practices across PepsiCos data products and services. The successful candidate will have a deep understanding of the value of data assets across syndicated, panel, retailer and more, and have skills and experience in data products, product marketing, and business development.

Key Accountabilities

Success and Growth of Current Partnerships

  • Lead relationships with 3rd Party data partners supporting PepsiCos Commercial team with a focus on Ad Tech & Media
  • Lead customer escalations from reporting to resolution
  • Recommend evolution and optimization of assigned partner relationships
  • Lead team of data managers
  • Lead assigned data partnerships including top to tops, growth opportunities across the enterprise, contract expansion and more
Manage Data Acquisition for New Partnerships & Optimize Existing Partnerships
  • Assist in contract assessments and closure for new data partnerships
  • Manage the data acquisition process for new data partnerships
  • Recommend enhancements to the onboarding process to create efficiencies
  • Ensure new data assets adhere to quality standards and onboards properly and efficiently
  • Identify opportunities for optimization through expansion to support growth, productivity through cost savings, contract remediation, or other related activities that strive to ensure PepsiCos data investment performance is at the optimal levels at all times


  • Minimum 6 years working in data-driven business functions
  • Minimum 5 years of experience managing data practitioners (analysts, scientist, product developers, UX, etc.)
  • Minimum 4 years managing a team
  • Bachelors Degree required
  • Experience working with data providers across Ad Tech, Media & Audience Optimization/Measurement
  • Masters degree preferred
Skills, Abilities, Knowledge
  • Very strong project and time management skills
  • Ability to manage and update project timelines and identify roadblocks
  • Leading and developing teams
  • Excellent communication skills
  • Deep knowledge of data applications for CPG
  • Working knowledge of common data science capabilities and techniques
  • Experience aligning data assets with business needs & product roadmaps

Relocation Eligible: Not Applicable
Job Type: Regular

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy

Please view our Pay Transparency Statement","city":"Purchase","state":"New York
Posted: 2021-05-27 Expires: 2021-06-27

Performance with Purpose

Out performing ourselves is a rush. That's why we perform with purpose. Together, we blaze new trails, succeed, celebrate and then do something even bigger. We never settle for second best. At PepsiCo we're not just committed to performing well as individuals, but as a team, to strengthen the company as a whole.

Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. New markets mean new ways of doing business, and new ways of addressing health concerns, cultural differences and environmental challenges. Every day is an adventure, and an opportunity for personal and professional growth.

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Data Acquisition + Optimization Manager Commercial Ad Tech

PepsiCo Inc.
Purchase, NY 10577

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