17 days old

Customer Insights Manager Lithuania

Pfizer
Lithuania
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**Job summary:**



Lead development and implementation of digital strategies aligned with Upjohn portfolio BU plans and goals to drive positive customer and business impact. Lead the implementation of new global digital channels in line with country needs.



**Job Responsibilities:**



+ Strategic support, coordination and management of BU digital marketing (Digital media campaigns, HCP portal/Microsites creation and update, Email campaigns, Webinars, rep-triggered e-mails, customer engagement programs, closed-loop marketing etc.) that meet needs of Pfizer customers and Business objectives

+ Project management of all digital activities - project kick-off, vendor management, project documentation circulation, conduction of content approval process, align funding and project KPIs.

+ Communicate with customers and key opinion leaders.

+ Analyze customer insights to develop engaging digital projects.

+ Collaborate with customers, KOLs and agencies creating content.

+ Manage program risks dependencies and project timelines to ensure on time & on-budget delivery.

+ Orchestration of cross-department collaboration for proper project deliver -Digital, Legal, Procurement, Back-office, Medical department, and others.

+ Manage program risks dependencies and project timelines to ensure on-time & on-budget delivery.

+ Orchestration of cross-department collaboration for proper project deliver.

+ Be responsible (an owner) for patient-oriented digital activities following local adv act and internal compliance policies (AE).

+ Best practice sharing and projects chartering to other markets.



**Required skills and experience:**



+ Bachelor / Master degree preferred in marketing

+ Understanding of marketing features in Pharmaceutical areas (alignment with inner policies related to adverse events, local law, procurement procedures and basics of project documentation circulation) and readiness to follow this process carefully

+ Deep understanding of Multi-Channel Marketing principles, digital media (Programmatic, SEO, SEM, behavioral metrics, E-mail marketing, advertorials, retargeting, etc.), and analytical tools.

+ Experience in working with agencies/ vendors

+ Proven working experience in digital marketing not less than 3 years

+ Experience working with Rx medicines.

+ Experience in customer facing

+ Proficient user of English

+ Russian language is an advantage

+ Valid driving license



Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.



Marketing and Market Research
Posted: 2020-03-23 Expires: 2020-04-23
Sponsored by:
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Customer Insights Manager Lithuania

Pfizer
Lithuania

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