30 days old

Customer Engagement Marketing Manager - Advisory Board Research - Washington, DC or telecommute - 933101

Washington, DC 20004 Work Remotely
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  • Job Code
    933101
  • Jobs Rated
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Were seeking a Marketing Manager to play a key role in the planning and execution of the Customer Engagement Marketing teams renewal communications strategy. This team is responsible for the strategic planning, creation, and data analysis of our emails, website content, and social media outreach surrounding our marketing efforts. In this role we are looking for someone who can masterfully manage senior level marketing relationships across our Research business lines, has proven strong project management skills, is a marketing automation optimization wizard, and can flawlessly execute and develop marketing campaigns across a variety of digital channels.

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Youll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges.

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Primary Responsibilities:

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  • Campaign Design, Management, Execution, and Optimization
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  • Manage day-to day creation, execution, and optimization of marketing campaigns consisting of email flows, web page builds, and social media management for both new business generation and member renewal
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  • Adhere to company editorial best practices across all marketing channels
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  • Execute against key milestones on the Marketing content calendar, completing campaigns and page builds according to agreed upon timelines and communicating any roadblocks to success to appropriate constituents
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  • Measure, analyze, and report on campaign and website performance to uncover actionable insights that will increase efficiency and performance of our marketing efforts
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  • Optimize utilization our Marketing department technologies to achieve renewal goals
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  • Execute and recommend landing page, web page, social media, and email testing plans to optimize conversion performance for retention goals
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  • Contribute to SEO, UX and cross merchandising strategies for our website
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  • Strategic Planning and Analysis
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  • Serve as main point of contact and strategic partner to the Research Content, Delivery, MarTech, and Product Management teams
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  • Understand and apply best practices for website, social media, and email optimization
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  • Serve as a subject matter expert on the utilization of our Marketing Automation Platform (Eloqua) including but not limited to audience segmentation, behavioral targeting, and campaign automation to improve the effectiveness of our marketing campaigns
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  • Provide data driven recommendations for improving our conversion and renewal efforts and guide overall Research Marketing member communication strategy
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  • Partner with our Product Management team to optimize webpages impacting digital campaigns
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  • Maintain industry knowledge across a diverse range of topics in marketing and assigned health care terrain
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  • Develop expertise in marketing best practicesand share lessons learned with Research leadership teams for renewal optimization
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  • Continuously hone digital marketing technology expertise across a wide array of automation and optimization software platforms including but not limited to Oracle Eloqua, Salesforce, Sitecore, Google Analytics, Adobe Analytics, and Domo
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Youll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

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Required Qualifications:

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  • 3+ years of work experience
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  • 2+ years of experience in product marketing, digital marketing, marketing management, marketing communications, customer marketing or related roles
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  • Demonstrated experience within the digital marketing industry
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  • Experience building email campaigns using Eloqua Marketing Automation platform or other marketing automation platform
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  • Project and relationship management experience
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  • Experience using HTML coding to build webpages and emails
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  • Knowledge of Digital marketing methods and best practices
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  • Propensity for easily mastering new technologies
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  • Experience managing website content using Sitecore or other content management system
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Preferred Qualifications:

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  • Experience with Retention, Customer Engagement, or Loyalty Marketing
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  • Confidence, patience, and flexibility in an evolving environment
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  • Demonstrated understanding of the marketing-sales funnel
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  • Experience translating business goals into actionable Marketing campaigns
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  • Proven ability to make metric driven decisions using data analytics software
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  • Knowledge of digital campaign optimization
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  • Proven ability to meet and exceed goals
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  • Experience with Salesforce or other CRM
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  • Experience building, implementing, and monitoring performance of an SEO strategy
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  • Experience using the principles of user experience and web optimization analytics to improve website performance
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Colorado Residents Only: The salaryfor Colorado residents is 53,300to 95,100.. Pay is based on several factors including but not limited to education, work experience, certifications, etc. As of the date of this posting, In addition to your salary, UHG offers the following benefits for this position, subject to applicable eligibility requirements: Health, dental, and vision plans; wellness program; flexible spending accounts; paid parking or public transportation costs; 401(k) retirement plan; employee stock purchase plan; life insurance, short-term disability insurance, and long-term disability insurance; business travel accident insurance; Employee Assistance Program; PTO; and employee-paid critical illness and accident insurance.

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Careers with Optum. Here's the idea. We built an entire organization around one giant objective; make health care work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.(sm)

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*All Telecommuters will be required to adhere to UnitedHealth Groups Telecommuter Policy.

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Job keywords: Marketing, Manager, Telecommute, WFH, Remote, Washington, DC, Customer, Engagement

Jobs Rated Reports for Marketing Manager

Posted: 2021-05-25 Expires: 2021-06-26

UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.

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Customer Engagement Marketing Manager - Advisory Board Research - Washington, DC or telecommute - 933101

UnitedHealth Group
Washington, DC 20004

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