30 days old

Country Brand Manager

San Jose, CA 95123
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The Country Brand Associate - Oncology (CBA - Oncology) will report to the Oncology Category Lead and will be accountable for shaping & executing the brand strategies & tactics for Xalkori and Sutent.

This is a permanent position.

Core Activities:

Develop and execute brand strategies / tactics for Xalkori and Sutent and lead the implementation and delivery of marketing deliverables

Implement and expand the patient support program of product responsibilities.

Provide local insights and brand feedback to Regional and Global teams

Develop measurable metrics for the marketing programs and ensure investment is optimized

Select best-fitting modules from global/regional content; translate and trans-create brand materials, as needed

Manage local agencies for trans-creation (budget, scope, timing, and quality of project

Forecast brand performance and track progress towards target

Allocate and execute in country brand budget

Cross-functional brand leadership - across Field Force, Account mgmt, medical, legal, regulatory, etc

Train Field Force on product positioning and prioritization

Partner with Medical to ensure programs in place to active engage and develop partnership with KOLs Develop detailed tactical implementation plan to prepare for execution and tailors as appropriate for segments and leverage best practices

Key Accountabilities:

Brand Plan: review of brand strategies by regulatory / legal

Campaign Development: Select best fitting modules for country needs

Promo Meetings: Manage compliance review of materials

Shared Accountability (with CBL, GIP lead, RSBM and RTAL)

Develop country Op Plan and influence sales targets and brand A&P allocations Long-range forecasting

Revenue adjustments, as needed (

Develop promotional meetings strategy

Validate brand-specific messages, design training

Develop awareness campaigns, congress content in partnership with Medical

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research
Posted: 2020-03-09 Expires: 2020-05-09
Sponsored by:
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Country Brand Manager

San Jose, CA 95123

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