20 days old

Country Brand Lead

Pfizer
Warsaw, IN 46580
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**POSITION SUMMARY**

Own brand strategy for market. Define and Drive Country Specific Brand Strategy for Inflammation and Immunology. Drive Inflammation and Immunology products growth and lifecycle management, forecast revenue and opex of assigned brands, ensuring the realization of revenue and profitability targets in country

**Responsibilities**



+ Provide local insights and brand feedback to managers

+ Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand

+ Select best-fitting modules from Global content; translate and trans-create brand materials, as needed

+ Manage local agencies for trans-creation (budget, scope, timing, and quality of project)

+ Forecast brand performance and track progress towards target

+ Allocate and execute in country brand budget

+ Cross-functional brand leadership - across Field Force, Account mgmt, medical, legal, regulatory, etc

+ Train Field Force on product positioning and prioritization

+ Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes

+ Serving as a mentor for more junior marketing positions **Qualifications:**

+ 5-10 years of marketing experience

+ Bachelor's Degree; master degree or MBA desired

+ Marketing , Customer and Competitor Insight

+ Marketing Execution

+ Strategic and Operational Business/Marketing Planning

+ Data analysis, interpretation and communications

+ Performance and Program Metrics

+ Exceptional interpersonal skills

+ Exceptional collaboration/negotiation

+ Exceptional prioritization

+ Vendor management

+ Proficiency in Polish as well as English



Purpose

**Breakthroughs that change patients' lives** ... At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.



Digital Transformation Strategy

One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data, modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.



Flexibility

We aim to create a trusting, flexible workplace culture which encourages employees to achieve work life harmony, attracts talent and enables everyone to be their best working self. Let's start the conversation!



Equal Employment Opportunity

We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer, Pfizer iscommitted to celebratingthis,in all itsforms - allowing for us to be as diverse as the patients and communities we serve. Together, we continue to build a culture that encourages, supports and empowers our employees.



Marketing and Market Research



\#LI-PFE
Posted: 2021-03-29 Expires: 2021-04-29
Sponsored by:
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Country Brand Lead

Pfizer
Warsaw, IN 46580

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