1+ months

Consumer Insights Associate Manager

Orlando, FL 32801
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Auto req ID: 186132BR

Job Description

PepsiCos Beverages North America Group (PBNA) is looking for driven, passionate, innovative and entrepreneurial individuals to be a part of our exciting Field Marketing growth agenda.
Working within a fast-paced and innovative environment, you will be challenged to achieve both business and personal growth through innovation and a high degree of ingenuity and responsibility.

PBNAs Division Teams are responsible for developing and driving a nationally great, locally even better brand strategy for each of PepsiCos key beverage trademarks. The work includes building the strategic vision, setting the agenda and ensuring world-class execution to deliver results. The Consumer Insights Associate Manager will be responsible for the development, execution, and analysis of learning plans related to PBNAs South Region. The job is in Orlando Florida and standard relocation will be available for this position.

Key Responsibilities:

  • Building Field Marketing teams consumer empathy and insights capabilities through primary and secondary research sources
  • Partnering with Field Marketing team to outline the key regional/local consumer problems to solve for powerhouse brands & key regional customer accounts
  • Creating post-campaign analysis tools to track and measure success metrics of each program
  • Roll out of the human empathy program (HumanEyes) within the division, leveraging sector toolkits and datasets to deliver a combination of ongoing consumer immersions and target consumer profiling
  • Execute ad-hoc foundational consumer insights work (e.g. concept testing, comms validation) to help fuel more effective divisional marketing & activation


  • 5+years of progressive experience in market research
  • B.A. in marketing, market research, business or other insights-related field required. Masters level study or commensurate experience strongly desired
  • Experience using syndicated data tools (proficiency in IRI scanner & panel data is a plus).
  • Ability to work collaboratively with individuals across all levels/functions within the divisional marketing team
  • Outstanding results orientation in a complex, matrixed environment
  • Strong conceptual and strategic thinker
  • Excellent written and oral communication skills
  • Strong ability to problem solve and seek alternative solutions to job tasks; generate fresh ideas
  • Ability to translate data into action-oriented insights
  • High level of consumer empathy and ability to provide insight into what makes our consumers 'tick'
  • Well versed in research methodologies and proven ability to apply research to address business problems
  • Proven ability to prioritize workload and deliver on commitments in a fast-paced environment
  • Ability to transition from Insight-based recommendations to practical, commercial implementation with ease

Relocation Eligible: Eligible for Standard Relocation
Job Type: Regular

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy

Please view our Pay Transparency Statement","street_address":"United States - FL - Orlando - 7380 W Sand Lake Rd - 32819-5251","city":"Orlando","state":"Florida
Posted: 2019-08-16 Expires: 2019-10-21

Performance with Purpose

Out performing ourselves is a rush. That's why we perform with purpose. Together, we blaze new trails, succeed, celebrate and then do something even bigger. We never settle for second best. At PepsiCo we're not just committed to performing well as individuals, but as a team, to strengthen the company as a whole.

Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. New markets mean new ways of doing business, and new ways of addressing health concerns, cultural differences and environmental challenges. Every day is an adventure, and an opportunity for personal and professional growth.

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Consumer Insights Associate Manager

PepsiCo Inc.
Orlando, FL 32801

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