19 days old

Communication Consultant Marketing Specialist - CMO00008

Hartford, CT 06103
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Primary Location United States-Connecticut-Hartford
Travel:Yes, 25 % of the Time

This position aggregates and oversees execution of communications strategies and participant engagement marketing campaigns for Prudential Retirement's Key Account clients. This role focuses on delivering a seamless end-to-end customer experience; from the first introduction to Prudential through ongoing participant engagement.


Primary responsibilities include the recommendation and execution of campaigns following an established marketing communications strategy to assist retirement plan participants during the transition of their retirement plan to Prudential Retirement and through their ongoing marketing experience. This position relies heavily on existing strategy templates, a defined delivery model and campaigns housed on our marketing technology platform.  Responsibilities include:

  • Oversight and planning of all components of the participant engagement marketing plan for new to firm clients onboarding to Prudential Retirement.   
  • Delivery of each plan on time, on budget, and at the quality promised. 
  • Consulting with assigned clients, their intermediaries, and internal teams to uncover needs and translate those needs into an actionable participant engagement and communication plan.  
  • Partnering with internal key account leaders, relationship managers, implementation managers, client representatives, and advisor intermediaries to thoroughly understand needs and objectives and to create marketing plans specific to each client, provide updates on results and adjust communications approach as necessary. 
  • Successfully position participant marketing and communication programs within delivery model and pricing guidelines.  
  • Applying customer insights derived from ongoing dialogue with clients and other market-facing teams to influence the direction of the client's participant retirement goals.  
  • Creating and deploying marketing campaigns through a through-channel marketing platform to reflect client and business branding, content and targeting needs.
  • Tracking results of programs for continuous optimization and client reporting.
  • Evaluating competitive positioning to assess market landscape and to develop new approaches and participant strategies that best represent Prudential Retirement and our value proposition.
  • May be required to travel and meet with clients and their intermediaries.
  • Serving as a back-up for other team members during periods of peak volumes.


Bachelors degree or equivalent related experience required.

  • Minimum of 3 to 5 years of experience in marketing, or a related function.
  • Experience in working with all types of qualified plans including 401(k), 403(b), 457, Taft Hartley as well as Defined Benefit plans required.
  • Specific experience with plan implementations is desirable.
  • Understanding of the retirement marketplace and the market trends impacting the retirement security needs of participants.
  • Strong understanding of consumer marketing best practices. Current on social media, the impact of digital technology, and how consumers relate to information.
  • Strong negotiating and influencing skills.
  • Experience in developing and executing marketing plans required.
  • Must understand how individual marketing components and media fit together into a larger marketing plan.
  • Demonstrated ability to consult with clients through a creative discovery process to uncover client and participant needs and then translate those needs into an executable strategic plan.
  • Highly organized with the ability to prioritize multiple projects and demands.
  • Strong attention to detail.
  • Superior matrix management and partnering skills.
  • Experience with non-qualified plans is desirable.
  • Strong understanding of retirement distribution channels, products and services, and buying influences of middle and large market clients and their intermediaries.
  • Superior communication skills (oral, written and formal presentation).
  • Solid financial aptitude with a thorough understanding of business profitability levers, investment products and services, and service models.
  • Open to new approaches and is adaptive and receptive to change.

Willing and able to travel 15 to 30% of the time. 


@!*!Prudential is a multinational financial services leader with operations in the United States Asia Europe and Latin America. Leveraging its heritage of life insurance and asset management expertise Prudential is focused on helping individual and institutional customers grow and protect their wealth. The companys well-known Rock symbol is an icon of strength stability expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services including life insurance annuities retirement-related services mutual funds asset management and real estate services. For more information please visit www.prudential.com.

Prudential is not accepting unsolicited resumes from search firms for this open position unless contracted with Staffing. Agencies must work with Staffing as the primary point of contact and follow the Prudential application process to be considered for business. All resumes submitted by search firms to any employee at Prudential via-email Internet or directly to hiring managers in any form without a valid written search agreement in place for that position will be deemed the sole property of Prudential and no fee will be paid in the event the candidate is hired by Prudential.
Note: Any search agreement entered into with Prudential before January 2004 is null and void. Search firms are essential to the recruitment and staffing efforts at Prudential and we value the partnerships we have built with our preferred vendors. Prudential has established and regularly maintains a preferred vendor list and even preferred vendors need to have a written search agreement signed by the Director Recruiting Programs Staffing at Prudential in place for the specific position in order for a fee to be paid for any candidate referrals.
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Posted: 2020-03-11 Expires: 2020-04-10

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Communication Consultant Marketing Specialist - CMO00008

Hartford, CT 06103

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