12 days old

IT Digital Marketing Technology Analyst

Plano, TX 75074
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Auto req ID: 218831BR

Job Description

The PepsiCo Foods North America (PFNA) IT Digital Marketing Technology Lead will act as a strategic partner to the PFNA CMO team and coordinate the delivery of successful Marketing campaigns in support of the Marketing function.

This position will apply a knowledge of best-in-class marketing technologies to support several strategic projects, including consumer facing branding/marketing sites, insights generation from a variety of consumer and customer data sources, marketing automation, campaign management and effectiveness measurements, etc. This position will deliver on the technology roadmap that supports the marketing objectives using an Agile framework.

Qualifications/Requirements

  • Understand the strategic PFNA marketing roadmap for all brands.
  • Communicate with the business to bring awareness around the PepsiCo IT Global agenda while keeping the solution local
  • Drive the demand shaping and execution of IT projects and programs to enhance and sustain PFNA Marketing (via MarTech/Digital capabilities).
  • Align with the overall global IT strategy, platforms, and embrace new ways of working with Agile and DevSecOps.
  • Continual improvement around all existing marketing related technology solutions
  • Communicate service level agreements with internal IT partners and ensure that they are met to the satisfaction of the business end users.
  • Closely monitor innovative technologies to ensure awareness of new technology trends to develop Best-in-Class products to achieve Marketings tactical and strategic goals.
  • Onboarding of new brands on all IT related functions
  • Keep marketing teams up to date on legal requirements around all digital presence for consumers
  • Review digital presence with a security lens to protect brand reputation while partnering with global ISG on corporate standards
  • Take business roadblocks to IT teams for immediate resolution
  • Liaison with procurement team for all approved business needs
  • Liaison with preferred vendor partners for infrastructure needs
  • Liaison with agency partners on all PepsiCo ways of working
  • Promote PepsiCo legal initiatives
  • Serve as a panelist on the governance, innovation, D3, and IT MarTech teams
  • Proven systems thinking and problem-solving skills applied to technology to properly demand shape and navigate complex IT and business system landscapes.
  • Demonstrated business analysis and consultancy skills evidenced through requirements gathering, business modelling, and structured communications to drive processes and projects forward.
  • Focus on digital automation to streamline processes and make our operating model more efficient.
AF-Tech

Relocation Eligible: Not Eligible for Relocation
Job Type: Regular


All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy

Please view our Pay Transparency Statement","street_address":"United States - TX - Plano - 5600 Headquarters Dr - 75024-5838","city":"Plano","state":"Texas
Posted: 2020-10-16 Expires: 2020-11-27

Performance with Purpose


Out performing ourselves is a rush. That's why we perform with purpose. Together, we blaze new trails, succeed, celebrate and then do something even bigger. We never settle for second best. At PepsiCo we're not just committed to performing well as individuals, but as a team, to strengthen the company as a whole.

Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. New markets mean new ways of doing business, and new ways of addressing health concerns, cultural differences and environmental challenges. Every day is an adventure, and an opportunity for personal and professional growth.

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IT Digital Marketing Technology Analyst

PepsiCo Inc.
Plano, TX 75074

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