5 days old

Brand Engagement Sr Manager (Sr. Media Manager)

White Plains, NY 10601
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Auto req ID: 237149BR Job Description The PepsiCo North America Beverages Media Strategy & Investment team is responsible for the development and implementation of integrated marketing communications strategies across PepsiCo's US Beverage portfolio with the goal of best connecting PepsiCo's brands with consumers. The group is accountable for maximizing PepsiCo's significant media investment while simultaneously identifying and applying innovative and emerging media platforms across the portfolio. The Media Strategy group also owns the day-to-day relationship with the media community, media planning and buying agencies and ultimately serves as liaison between the media marketplace and PepsiCo's marketing department. The Sr. Media Manager, will provide media expertise to internal marketing constituents, helping lead the agenda on ensuring the highest level of engagement between PepsiCo brands and consumers. This individual will be accountable for ensuring a fully integrated, consumer relevant and cross-platform communications strategy while not sacrificing brand strategies or business objectives. Additional responsibilities include assisting PepsiCo's brands in bridging the gap between creative ideas and media execution by challenging the status quo, elevating the role communications planning plays in the marketing mix earlier in the creative process and fully integrating media strategy into brand strategy. Responsibilities: Manage and leverage PepsiCo media budgets to develop impactful and creative ways for the Company to break through the clutter, maximize spending and drive effective and efficient ROI. Provide guidance in development of Custom Content and Media Partnerships and programs (inclusive of evaluation, deal structure/negotiations) with agency Drive media agenda on brand launches and campaigns working to best use media to meet brand marketing goals. Leverage knowledge of both traditional and emerging media platforms in conjunction with a vast marketing proficiency to deliver against both the short-term and long-term objectives of the business. Lead execution across different media platforms both on a national and regional level partnering with Pepsi's bottling partners to translate chosen media strategies into appropriate communications plans on a local, market-by-market basis. Provide insight on measurement findings and learnings for all campaigns to be applied to future strategies Qualifications/Requirements Ability to travel up to 10% required. Bachelor's degree required; advanced degree preferred. Minimum 7-10 years experience in media required; experience in social or digital media strongly preferred. Agency experience strongly preferred. Candidate should have a deep knowledge of the current and emerging media landscape. Candidate should possess very strong communication skills and be confident in leading cross-functional teams. Relocation Eligible: Not Eligible for Relocation Job Type: Regular All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance. If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy Please view our Pay Transparency Statement","city":"White Plains","state":"New York
Posted: 2021-06-10 Expires: 2021-07-11

Performance with Purpose


Out performing ourselves is a rush. That's why we perform with purpose. Together, we blaze new trails, succeed, celebrate and then do something even bigger. We never settle for second best. At PepsiCo we're not just committed to performing well as individuals, but as a team, to strengthen the company as a whole.

Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. New markets mean new ways of doing business, and new ways of addressing health concerns, cultural differences and environmental challenges. Every day is an adventure, and an opportunity for personal and professional growth.

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Brand Engagement Sr Manager (Sr. Media Manager)

PepsiCo Inc.
White Plains, NY 10601

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