14 days old

Audience Strategy & Activation Associate Manager

Plano, TX 75074
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Auto req ID: 215347BR

Job Description

Do you have a passion for digital media and how it influences consumer behavior? Does being part of the media and consumer data revolution excite you? If becoming a thought leader in a space that is at the forefront of connecting with consumers is your aspiration, you could be the perfect candidate to join the PepsiCo North America Media & Data team a dynamic team that brings together the science of data with media insights and activation.

The Audience Strategy & Activation team helps brand teams leverage PepsiCos internal data platform, Consumer DNA, to better understand their activation audiences and communicate with them in more relevant ways. Straddling consumer insights and media, the teams goal is to deliver actionable insights that inform brand media and activation strategy and help unlock brand goals such as personalization at scale.

The Audience Strategy & Activation Associate Manager will be responsible for the following:

  • Collaborating with Brand, Media & Insights teams to understand their problems to solve and align on an approach
  • Partnering with a team of data scientists to define brands behavioral growth targets within Consumer DNA, segment each audience, and derive insights on each segment
  • Translating data into a cohesive consumer story and strategic recommendation to guide media and creative approach
  • Working closely with OMD, Brand Media, and platform partners in leveraging audiences for media planning and execution
  • Thinking about future improvements to Consumer DNA, including potential new data vendors and better ways to use existing datasets, in collaboration with Data Science/Data Engineering
  • Designing surveys to answer brand questions and analyzing results

Key partners include the following:
  • Data science team
  • Brand teams
  • Insights teams
  • Media teams
  • Media agencies
  • Creative agencies
  • First-party data team


Qualifications / Requirements

  • Bachelor's degree required
  • 3-6 years of experience

Preferred Qualifications:
  • Strong written and verbal communication and influencing skills, including presentation and storytelling skills.
  • Passion for consumer behavior, media, and digital marketing
  • Ability to collaborate, especially with more technical teams like Data Science
  • Excellent analytical skills and ability to translate data into actionable insights and strategic
  • recommendations
  • Creative problem-solving skills, including the ability to assess and define a problem and concisely recommend a solution to senior leadership
  • Organizational and project management skills, with the ability to manage multiple projects at once and prioritize accordingly
  • High degree of proficiency with Microsoft Excel and Power Point

LOCATION: Chicago, White Plains, or Plano

Relocation Eligible: Not Applicable
Job Type: Regular

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy

Please view our Pay Transparency Statement","city":"Plano","state":"Texas
Posted: 2020-10-08 Expires: 2020-11-08

Performance with Purpose

Out performing ourselves is a rush. That's why we perform with purpose. Together, we blaze new trails, succeed, celebrate and then do something even bigger. We never settle for second best. At PepsiCo we're not just committed to performing well as individuals, but as a team, to strengthen the company as a whole.

Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. New markets mean new ways of doing business, and new ways of addressing health concerns, cultural differences and environmental challenges. Every day is an adventure, and an opportunity for personal and professional growth.

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Audience Strategy & Activation Associate Manager

PepsiCo Inc.
Plano, TX 75074

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