17 days old

Audience Engagement and Demand Generation Manager

Cisco Systems Inc.
San Jose, CA 95113
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Who We Are

The Cisco Global Events team drives significant business impact for Cisco by creating the most engaging and innovative event experiences in the world for our customers, partners and employees. We are a team of strategists, event experience designers, marketers, and technologists working together to deliver award-winning experiences for our audiences.

We are seeking an Audience Engagement/Demand Generation Manager for Global Events. This role designs, develops, delivers and measures marketing campaigns to inform, excite and drive behavior and engagement for Global Events programs. The ideal candidate has a collaborative mindset, is skilled at navigating a highly matrixed organization, is focused on quantitative results, and is deeply committed to continuous innovation.

What Youll Do

As part of the Audience Engagement Marketing team within Cisco Global Events, youll be part of a team of event marketers supporting a broad portfolio that includes proprietary, third-party, and executive events. Responsibilities include:

  • Create and scale demand generation, attendee communications, and digital strategy plans for in-person and digital events
  • Partner with Product and Regional Marketing teams to deliver campaigns that optimize targeted follow-up and conversion of event leads and opportunities
  • Create and execute marketing plans to meet registration and sponsorship goals for revenue-based events
  • Analyze marketing campaign performance, web, and digital assets, including identifying opportunities to optimize performance
  • Communicate with stakeholders regarding program execution, results, and impact
  • Develop, execute and measure targeted marketing campaigns to support audience acquisition for proprietary and third-party events
  • Develop and deliver integrated communications plans across multiple audiences (attendees, stakeholders, etc.)
  • Integrate event marketing campaigns into Always On Journeys and relevant marketing activities
  • Drive deployment of event websites

 

 

 

You Are:

 

  • Results Driven. You are resilient, optimistic, and passionate about our business results while never compromising customer, partner, and team relationships. 
  • Goal Oriented.  You are skilled at understanding and proposing high-level goals and visualizing how best to execute processes to achieve those objectives.
  • A Natural Leader.  You have a competitive spirit and a desire to win.  You will take ownership of objectives and results, with having uncompromising ethical standards.
  • Highly Organized.  You know how to juggle multiple requests, stay calm under pressure, prioritize, and then methodically fit the pieces of the puzzle together. 
  • A Multi-Tasker.  You know how to put out fires and have a willingness to do whatever it takes to get the job done.  You plan for challenges but expect the best.
  • Candid. You communicate broadly and often, providing clear purpose, direction, goals, and measures.
  • A Great Listener.  You seek to understand different opinions and allow them to influence the direction.
  • A Chameleon.  You love working across boundaries and have the ability to work with multiple teams in complex business engagements to create winning solutions for our audiences all in a single day.
  • An Innovator. You are curious and creative and you love taking on new challenges.

 

Requirements:

       7-10 years of experience in a digital and/or customer relationship marketing strategy role, preferably with a digital marketing agency, technology/email service provider or client-side experience

       Strong knowledge of and experience with enterprise-class digital/email marketing, execution best practices, technologies, vendor ecosystems, and industry trends.

       Background and experience with industry/vertical events is a plus or cross topic

       Marketing automation, pipeline, nurture program experience preferred

       Knowledge of and experience with sales enablement programs and tech stack

       Experience managing email, social mobile, search and/or affiliate programs

       Understanding of customer relationship marketing concepts, strategic frameworks, key metrics, and tactical approaches to driving customer acquisition and retention.

       Knowledge of customer segmentation and modeling approaches a plus.

       Ability to extract actionable insights from large data sets, create impactful visualizations, and tell compelling stories through data.

       Excellent verbal and written communication skills, including the ability to produce high-quality decks and present with confidence to senior marketing leaders.

       Ability to manage multiple high-priority projects in a fast-paced setting.

       High intellectual curiosity, drive, and pro-activity.

       Bachelor's degree required, advanced degree preferred.

 

Why Cisco

#WeAreCisco, where each person is unique, but we bring our talents to work as a team and make a difference powering an expansive future for all.

We adopt digital, and help our customers implement change in their digital businesses. Some may think were old (36 years strong) and only about hardware, but were also a software company. And a security company. We even invented an intuitive network that adapts, predicts, learns and protects. No other company can do what we do you cant put us in a box!

But Digital Transformation is an empty buzz phrase without a culture that allows for innovation, creativity, and yes, even failure (if you learn from it.)

Day to day, we focus on the give and take. We give our best, give our egos a break, and give of ourselves (because giving back is built into our DNA.) We take accountability, bold steps, and take difference to heart. Because without diversity of thought and a dedication to equality for all, there is no moving forward.

So, you have colorful hair? Dont care. Tattoos? Show off your ink. Like polka dots? Thats cool. Pop culture geek? Many of us are. Passion for technology and world changing? Be you, with us!

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

 

Posted: 2020-10-12 Expires: 2020-11-12
Sponsored by:
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Audience Engagement and Demand Generation Manager

Cisco Systems Inc.
San Jose, CA 95113
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