1+ months

Associate Director of Product Marketing - Telecommute - 911933

Boston, MA 02109 Work Remotely
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  • Job Code
    911933

This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doingyour life's best work.(sm)
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"No industry is moving faster than health care, and Optum, a division of UnitedHealth Group, is working to create the health care system of tomorrow. And no organization is better positioned to lead health care forward than Optum. We need attention to every detail with an eye for the points no one has considered. You'll help improve the health of millions. And you'll doyour life's best work.(sm)
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"Youll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges.

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"Primary Responsibilities:

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  • Product positioning and messaging: Build a deep understanding of who our buyers are, the problems they face, their specific needs and requirements, the competing solutions that are available to them, and the benefits our products provide. Use this to develop and clearly articulate differentiated and compelling value propositions for Optum products that drive sales and marketing efforts. Guide future offerings to further strengthen our value proposition and expand our market
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  • Product go - to - market & launch strategy: Lead the development of a winning go - to - market strategy including developing the strategy, marketing content and sales enablement tools for an impactful market launch, including sales decks, collateral, web content, video content, customer references, etc.
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  • Sales enablement: Support the selling efforts of the Optum salespeople through on - going and timely communications and delivery of evolving product positioning, updated sales tools, competitive analyses and new or developing market dynamics. Provide sales enablement training and support specific selling opportunities
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  • Thought leadership: Establish and / or support already developed thought leadership positions in the market that differentiates the Optum offerings and reaches the priority audiences through marketing programs, events, executive speeches, influencer engagement and PR / AR
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  • Sustained growth plan: Following product launch, execute marketing strategies that accelerate growth and ensure customer satisfaction. Keep up - to - date on business results and market changes in order to drive initiatives that improve our competitive position. Plan and maintain the budget and expenses for the product marketing and content development initiatives
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Youll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

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Required Qualifications:

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  • Bachelors degree or equivalent experience
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  • 5+ years of experience in software marketing or technology product marketing
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  • Working knowledge of the U.S. healthcare industry
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  • Proficiency in Microsoft Office Suite including Word, Excel, Outlook, Teams and PowerPoint
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  • Ability to lead distributed project teams including influencing and collaborating with others, managing and prioritizing competing demands, reacting to change, and managing expectations and commitments appropriately
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  • If you need to enter a work site for any reason, you will berequiredto screen for symptoms using the ProtectWell mobile app, Interactive Voice Response (i.e., entering your symptoms via phone system) or a similar UnitedHealth Group-approved symptom screener. Employees must comply with any state and local masking orders. In addition, when in a UnitedHealth Group building, employees are expected to wear a mask in areas where physical distancing cannot be attained
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Preferred Qualifications:

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  • MBA
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  • Experience in the healthcare industry and / or healthcare software
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Careers with Optum.Here's the idea. We built an entire organization around one giant objective; make health care work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to doyour life's best work.(sm)

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Colorado Residents Only: The salary range for Colorado residents is $94,500 to $171,700. Pay is based on several factors including but not limited to education, work experience, certifications, etc. As of the date of this posting, In addition to your salary, UHG offers the following benefits for this position, subject to applicable eligibility requirements: Health, dental, and vision plans; wellness program; flexible spending accounts; paid parking or public transportation costs; 401(k) retirement plan; employee stock purchase plan; life insurance, short-term disability insurance, and long-term disability insurance; business travel accident insurance; Employee Assistance Program; PTO; and employee-paid critical illness and accident insurance.

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*All Telecommuters will be required to adhere to UnitedHealth Groups Telecommuter Policy

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Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

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UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

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Job Keywords: Product Marketing, Telecommute, Remote

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Posted: 2021-01-29 Expires: 2021-03-29

UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.

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Associate Director of Product Marketing - Telecommute - 911933

UnitedHealth Group
Boston, MA 02109

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