15 days old

Associate Director, Marketing Technology Architect, Advisory Board Research - Washington, DC or Telecommute

Washington, DC 20004 Work Remotely
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Combine two of the fastest-growing fields on the planet with a culture of performance, collaboration and opportunity and this is what you get. Leading edge technology in an industry that's improving the lives of millions. Here, innovation isn't about another gadget, it's about making health care data available wherever and whenever people need it, safely and reliably. There's no room for error. Join us and start doing your life's best work.(sm)


In this newly created position, the Marketing Technology Architect (or MarTech Associate Director), will be responsible for the strategy, design, execution and governance of our reporting Datawarehouse.  This includes coordination across our MarTech suite (including both the public and client-facing websites, Google platforms, Eloqua, Salesforce, content management systems and analytics tools). The MarTech Associate Director will need to develop a deep understanding of the Advisory Board business and develop strong relationships with key business stakeholders across both Optum and Advisory Board to provide effective oversight and guidance.


You'll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges.


Primary Responsibilities:

  • Develop Martech Reporting Datawarehouse
    • Build and manage new marketing technology warehouse development function. Integrate multiple systems across the organization to create a comprehensive reporting ecosystem for use with visualization and analytics platforms.  Partner with technical source owners, downstream business users and strategic leadership partners to develop and execute a roadmap in support of overall AB objectives
  • Translate Business Priorities into Marketing Technology Design Strategy and Execute Accordingly
    • Develop deep understanding of Advisory Board systems to identify opportunities for integration and transparency via marketing technology and analytics. Identify critical priorities - both near- and long-term, and craft and execute corresponding project plans around technical integration and downstream reporting.  Infuse business priorities into day-to-day work prioritization to most critical strategic business needs are always prioritized
  • Maintain System Performance, Streamline Work and Ensure Interoperatbility
    • Address and help resolve issues and problems with various MarTech systems. Seek feedback from key internal and external stakeholders. Monitor performance against internal and/or external Service Level Agreements. Conduct regular meetings with relevant internal stakeholders to review and discuss updates and outstanding issues. Work will include implementation of technical fixes, changes, upgrades to multiple systems including: Salesforce, Eloqua, website content management systems, API integrations and Analytics and Business Intelligence (ABI) platforms (Domo, Tableau, Einstein Analytics, Google Data Studio) 
  • Cross Division Collaboration - within both Advisory Board and Optum, as well as with external Partners
    • Develop and manage relationships with critical internal Advisory Board and Optum stakeholders including Marketing, Product Management, Content Strategy, Commercial and Content teams - to incorporate their knowledge and needs into system design and work prioritization. Develop robust and accountable relationships with critical external partners

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Posted: 2020-10-16 Expires: 2020-11-15

UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.

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Associate Director, Marketing Technology Architect, Advisory Board Research - Washington, DC or Telecommute

UnitedHealth Group
Washington, DC 20004

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