1+ months

Associate Director, Marketing Reporting and Analysis - Telecommute - 902186

Eden Prairie, MN 55344 Work Remotely
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  • Job Code
    902186

Combine two of the fastest-growing fields on the planet with a culture of performance, collaboration and opportunity and this is what you get. Leading edge technology in an industry that's improving the lives of millions. Here, innovation isn't about another gadget, it's about making health care data available wherever and whenever people need it, safely and reliably. There's no room for error. Join us and start doing your life's best work.(sm)

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TheOptumHealth Director Marketing Reporting & Analysisis accountable for providing the measurement of OptumHealths marketing activities and communications, determining the overall effectiveness of these tactics to drive engagement and business success. As an individual with strong analytical and story-telling skills, you will be a key contributor helping to convey marketings impact and influence in driving business results. You will be responsible for analyzing across a comprehensive suite of marketing tactics utilizing data from multiple sources to drive business strategy, specifically: improve client acquisition and retention, market effectively and efficiently and deliver optimum client experience. The ideal candidate will thrive in an environment with a high degree of individual responsibility. This person will have analytical mindset and yet will be adept at translating highly technical information to a non-technical audience.

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Youll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges.

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Primary Responsibilities:

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  • Accountable for the design, refinement and execution of marketing reporting using a variety of systems, processes and metrics to ensure that timely, accurate and insightful information is available to marketing business leaders
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  • Consult with BU and segment marketing, sales leaders and channel partners to understand the success metrics, goals and strategic directions of marketing plans and programs
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  • Identify strategic information needs, conduct data and process analyses, provide actionable recommendations and work with digital marketing, demand generation, finance and other partners as appropriate toensure that data is in place to measure that success
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  • Design and implement reports/info tools that serve as a catalyst for change by helping marketing and channel leaders make data-driven decisions about their programs
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  • Has an active role in the overall marketing campaign execution by providing insights on best practices based on internal and third party data, establishing a rigorous process for evaluating ROI of marketing initiatives
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  • Measure against the end-to-end client lifecycle to understand demand generation through loyalty, implement a continuous feedback loop to understand and monitor against KPIs, and create longitudinal benchmarking for trending and continuous improvement
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  • Develop standard and periodic reports and metrics to track overall success and opportunities; implement a marketing management dashboard to demonstrate the value and connect marketing to larger business goals
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  • Measure and accurately attribute the influence of specific marketing mix elements (including hand-offs to channels) in order to better align and prioritize resources and improve efficiencies
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Demonstrated Skills:

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  • Expertise with key marketing activities and systems including Segmentation, Campaign Analytics, Email Analytics, Web Analytics and Social Properties
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  • Strategic thinking and analytic skills: the ability to take the insights from marketing activities and weave them together with other internal and external information
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  • Strong communication and interpersonal skills, particularly with the ability to cross technical and non-technical stakeholders
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  • Collaboration and track record of establishing effective cross-functional partnerships and relationships at all levels in a highly collaborative environment
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Youll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

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Required Qualifications:

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  • BA/BS
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  • 8+ years marketing analytics experience, with an emphasis on rigorous analytical insights using them to help develop marketing strategies
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  • Experience using software to analyze data (Excel, SAS or SPSS)
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  • Proven strategic and analytic thinker plus tactical reporting and measurement implementer
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  • Coalition-builder and interpersonal communicator
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  • If you need to enter a work site for any reason, you will be required to screen for symptoms using the ProtectWell mobile app, Interactive Voice Response (i.e., entering your symptoms via phone system) or a similar UnitedHealth Group-approved symptom screener. Employees must comply with any state and local masking orders. In addition, when in a UnitedHealth Group building, employees are expected to wear a mask in areas where physical distancing cannot be attained
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Preferred Qualifications:

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  • Masters Degree
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  • Background in the healthcare industry, financial services and B2B Marketing
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  • Data visualization experience (Tableau or Domo)
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Careers with Optum. Here's the idea. We built an entire organization around one giant objective; make health care work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.(sm)

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Colorado Residents Only: The salary range for Colorado residents is $94,500 to $171,700. Pay is based on several factors including but not limited to education, work experience, certifications, etc. As of the date of this posting, In addition to your salary, UHG offers the following benefits for this position, subject to applicable eligibility requirements: Health, dental, and vision plans; wellness program; flexible spending accounts; paid parking or public transportation costs; 401(k) retirement plan; employee stock purchase plan; life insurance, short-term disability insurance, and long-term disability insurance; business travel accident insurance; Employee Assistance Program; PTO; and employee-paid critical illness and accident insurance.

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*All Telecommuters will be required to adhere to UnitedHealth Groups Telecommuter Policy.

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Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

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UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

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Job Keywords: Associate Director, Marketing Reporting and Analysis, Telecommute, Telecommuter, Telecommuting, Work at Home, Work from Home, Remote

Posted: 2021-01-29 Expires: 2021-03-29

UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.

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Associate Director, Marketing Reporting and Analysis - Telecommute - 902186

UnitedHealth Group
Eden Prairie, MN 55344

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