3 days old

Associate Director, Marketing - Government Programs - Minneapolis, MN - 928540

Minneapolis, MN 55415
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  • Job Code
    928540

UnitedHealthcare is a company that's on the rise. We're expanding in multiple directions, across borders and, most of all, in the way we think. Here, innovation isn't about another gadget, it's about transforming the health care industry. Ready to make a difference? Make yourself at home with us and start doing your life's best work.(sm)

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The Engagement Solutions team creates comprehensive, custom strategic communication plans that support customer health care goals, encourages informed and healthy choices by their employees and family members, and aligns with their company culture.

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Marketing Consultants partner with a variety of internal and external partners to deliver multi-channel communications to customers including: operations, analytics and creative teams. High digital acumen, including media planning and buying will be key to success in those roles.

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This position is responsible for leadership and oversight of the strategic development and execution of innovative consumer marketing and communication strategies for Specialty Benefits business, focused on Federal Government programs. The successful candidate will demonstrate increased member enrollment and engagement of UnitedHealthcare dental and vision plans.

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Primary Responsibilities:

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  • Consult with Government Program business leads to develop customer-specific enrollment and member activation marketing strategies aligned with the customer's health care objectives
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  • Build familiarity and demonstrates understanding of portfolio of Specialty products (e.g., features, benefits, audiences, differentiators)
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  • Collaborate with business leads, key internal stakeholders, and internal functional partners to define marketing strategy, outline project plan, drive key milestones, manage budget, timeline, etc.
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  • Lead internal and external agencies and suppliers in development of creative work and media plan; provides direct and actionable feedback; creates alignment across creative and media team(s)
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  • Utilize data across the enterprise to advance our member engagement strategy through targeted and personalized consumer communications that meet Engagement Solutions benchmarks. Develop and execute measurement strategies that incorporates A/B testing, etc. in order to identify new best practices that will exceed benchmarks
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  • Manage the execution of each consumer marketing campaign ensuring projects are high quality, on-time, within budget and aligned with customer objectives
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  • Develop post-campaign performance reports that demonstrate both behavior change and ROI
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  • Serve as subject matter expert on all things engagement to internal and external customers
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  • Stay informed on new engagement strategies in healthcare marketing to ensure strategies are cutting-edge and innovative
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Youll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

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Required Qualifications:

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  • Bachelors degree
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  • 8+ years of experience of consumer marketing experience, health care marketing or other highly-regulated industry
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  • 6+ years of demonstrated success leading large, complex B2C communication projects that exceed marketing campaign benchmarks
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  • 6+ years of demonstrated success applying integrated marketing best practices and tools, including some mix of print, digital/social and video.
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  • 6+ years of experience analyzing and using data to inform consumer marketing strategies
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  • 5+ years of experience interacting with customers
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  • Proficient in Microsoft Word, Excel and PowerPoint
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  • If you need to enter a work site for any reason, you will be required to screen for symptoms using the ProtectWell mobile app, Interactive Voice Response (i.e., entering your symptoms via phone system) or similar UnitedHealth Group-approved symptom screener. When in a UnitedHealth Group building, employees are required to wear a mask in common areas. In addition, employees must comply with any state and local masking orders
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Preferred Qualifications:

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  • Agency or consulting experience
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  • Experience interacting with National Account customers
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  • Experience working with creative teams to create award-winning materials
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  • Experience predicting emerging customer needs and developing innovative solutions to meet them
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  • Experience engaging with and delivering capabilities presentations to senior leaders
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  • Knowledge of the health care industry
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  • Proven success working in a role where ambiguous direction is provided
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  • Ability to build relationships with partners in a highly matrixed organization and find resources outside of immediate team
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  • Proven success at influencing without authority
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Careers at UnitedHealthcare Employer & Individual. We all want to make a difference with the work we do. Sometimes we're presented with an opportunity to make a difference on a scale we couldn't imagine. Here, you get that opportunity every day. As a member of one of our elite teams, you'll provide the ideas and solutions that help nearly 25 million customers live healthier lives. You'll help write the next chapter in the history of health care. And you'll find a wealth of open doors and career paths that will take you as far as you want to go. Go further. This is your life's best work.(sm)

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Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

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UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

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Job Keywords: Marketing, Advertising, Consumer Marketing, Brand, Digital, B2C, Healthcare, Minneapolis, MN, Minnesota, UHC, UnitedHealthcare

Posted: 2021-06-10 Expires: 2021-07-10

UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.

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Associate Director, Marketing - Government Programs - Minneapolis, MN - 928540

UnitedHealth Group
Minneapolis, MN 55415

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