13 days old

Associate Director, AEM Web Consultant - Telecommute - 937007

Minnetonka, MN 55345 Work Remotely
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  • Job Code
    937007

UnitedHealthcare is a company that's on the rise. We're expanding in multiple directions, across borders and, most of all, in the way we think. Here, innovation isn't about another gadget, it's about transforming the health care industry. Ready to make a difference? Make yourself at home with us and start doing your life's best work.(sm)

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The UnitedHealthcare Employer & Individual Marketing team is looking for a dynamic, digital content and channel media leader to join our team in a high-visibility and high-impact role of Associate Director AEM Web Consultant.

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Reporting to the Director, Digital Marketing Strategist, the Associate Director AEM Web Consultant will be an Adobe Experience Cloud expert and be accountable for ensuring the smooth and high-quality delivery of digital content, analytics and media best practices across B2B and B2C web properties in support of business priorities. Primary responsibility will be to lead the strategy, management and forward thinking of our critical B2C Pre-member engagement platforms, B2B broker and consultant engagement platforms as well as ownership of over 100 B2B lead generation sites that support the growth of our E&I small business and key accounts. The ideal candidate will lead our digital content management efforts and be an expert in Adobe Experience Cloud anchored by Adobe Experience Manager 6.4 / 6.5, Adobe Launch, Adobe Target and Adobe Analytics. This individual should also be excited to create future roadmaps and workflows that take advantage of these and expanding technologies. Secondarily we are looking for an individual with paid media and organic experience in order to offer recommendations which recognize the full customer journey from paid media to landing page to analytics. This individual will also work collaboratively with various internal and external stakeholders to align on business priorities, consulting and advising partners on web page approach, web page design and strategy, so strong communication and presentation skills and the ability to bridge the technical and non-technical are a must. Finally, this individual must have a demonstrated track record of delighting stakeholders in a fast-paced, data driven environment in a highly-matrixed environment.

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Youll enjoy the flexibility to telecommute* from anywhere within United States as you take on some tough challenges.

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Primary Responsibilities:

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  • Leads the strategy for the E&I content management and digital analytics platforms
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  • Leads the development and implementation of content authoring workflows for use across Marketing in collaboration with internal and external partners
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  • Develops, articulates and champions an E&I Marketing point of view for content management strategy in cross-enterprise discussions
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  • Creates and manages web sites and landing pages for E&I Marketing digital properties utilizing Adobe Experience Cloud anchored by Adobe Experience Manager 6.4/6.5, Adobe Launch, Adobe Target and Adobe Analytics
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  • Works with technology agencies to set strategic roadmaps, review and provide feedback on wireframes, information architecture and design comps
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  • Works with media agency and campaign managers to review and provide feedback on digital strategies aligned with B2B and B2C landing page awareness and engagement
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  • Implements 3rd party tags (e.g. floodlight, Adobe Analytics, retargeting pixels, etc.) to support campaign measurement and optimization
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  • Collaborates with internal and/or external design resources to ensure proper implementation of digital designs meeting all branding, accessibility and regulatory requirements and makes suggestions and champions change as appropriate
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  • Leads the development and implementation of a web tagging strategy
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  • Collaborate across UnitedHealthcare with similar peer groups to share and advance best practices and technologies
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Youll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

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Required Qualifications:

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  • 7+ years in a digital content management strategy and authoring role with increasing level of responsibility
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  • 7+ years of experience in managing multiple digital marketing projects in a fast paced, deadline-driven environment
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  • Demonstrated story-telling skills with the ability to tie digital content efforts to overarching business imperatives
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  • Demonstrated proficiency with modern content management and testing / personalization systems such as Adobe Experience Manager, Adobe Launch and Adobe Target or its equivalent
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  • Demonstrated proficiency with digital analytics tool such as Adobe Analytics or Google Analytics
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  • Demonstrated proficiency with tag management tools such as Adobe Tag Manager / Launch or Google Tag manager
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  • If you need to enter a work site for any reason, you will be required to screen for symptoms using the ProtectWell mobile app, Interactive Voice Response (i.e., entering your symptoms via phone system) or similar UnitedHealth Group-approved symptom screener. When in a UnitedHealth Group building, employees are required to wear a mask in common areas. In addition, employees must comply with any state and local masking orders
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Preferred Qualifications:

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  • 3+ years of experience in paid and organic media strategy and implementation
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  • Basic knowledge of HTML, Java and CSS
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  • Basic Photoshop skills for spot-adjustment as necessary
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  • Demonstrated ability to prioritize and organize workload
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  • Demonstrated written and verbal communication skills
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  • Ability to work independently and coordinate closely with a team
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  • Demonstrated ability to quickly grasp a highly complex web / tech environment
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  • Command of usability & accessibility best practices
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Careers at UnitedHealthcare Employer & Individual. We all want to make a difference with the work we do. Sometimes we're presented with an opportunity to make a difference on a scale we couldn't imagine. Here, you get that opportunity every day. As a member of one of our elite teams, you'll provide the ideas and solutions that help nearly 25 million customers live healthier lives. You'll help write the next chapter in the history of health care. And you'll find a wealth of open doors and career paths that will take you as far as you want to go. Go further. This is your life's best work.(sm)

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Colorado Residents Only: The salary range for Colorado residents is $94,500 to $171,700. Pay is based on several factors including but not limited to education, work experience, certifications, etc. As of the date of this posting, In addition to your salary, UHG offers the following benefits for this position, subject to applicable eligibility requirements: Health, dental, and vision plans; wellness program; flexible spending accounts; paid parking or public transportation costs; 401(k) retirement plan; employee stock purchase plan; life insurance, short-term disability insurance, and long-term disability insurance; business travel accident insurance; Employee Assistance Program; PTO; and employee-paid critical illness and accident insurance.

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*All Telecommuters will be required to adhere to UnitedHealth Groups Telecommuter Policy.

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Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

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UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

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Job Keywords: Associate Director Web Consultant, AEM Consultant, AEM Web Content Consultant, AEO, Adobe, Web Content, Web Consultant, Associate Director, Marketing, Consultant, Unitedhealthcare, UHC, Telecommute, Telecommuting, Telecommuter, Work From Home, Work At Home, Remote, WAH

Posted: 2021-06-07 Expires: 2021-07-07

UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.

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Associate Director, AEM Web Consultant - Telecommute - 937007

UnitedHealth Group
Minnetonka, MN 55345

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