1+ months

Assistant Marketing Manager Hispanic_PBNA West Division

Los Angeles, CA 90012
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Auto req ID: 231435BR

Job Description

Are you an impactful marketing professional with a desire to drive PepsiCos Marketing agenda? If so, you might be the perfect candidate to help ignite our consumers thirst for our beverage brands in Pepsi Beverage North Americas West Division. Whether its driving growth with Multicultural and Millennial consumers for priority brands such as Pepsi or Mountain Dew or supporting our portfolio transformation journey with our non-carbonated brands, we need talented marketers like you to join our team!

Reporting to the Marketing Manager Hispanic_PBNA West Division, this position is accountable for championing the divisions Hispanic strategy and national campaign adaption and execution. More specifically, you will develop locally relevant campaigns and lead consumer experiential activities that will help us win the hearts and minds of Hispanic consumers, leverage insights & tools to enable gold standard execution & activate partnerships/properties to drive brand love.

As the Assistant Marketing Manager Hispanic_PBNA West Division, your mandate will be to support the PBNA West Divisions Hispanic agenda both internally (across our brands & customer team) and externally with our customers. You will play a critical role in helping define the future strategic direction for our brands with this key consumer & help shape our customers strategic agenda. Moreover, you will leverage PepsiCos powerhouse beverage brands to both localize & deliver breakthrough programming and innovation in order to grow brand health as well as drive volume & share with Hispanics.

Critical note:
Building strong relationships is integral to this role as you partner with your key account team, insights, brand teams and your customers marketing teams to build mutually beneficial programs together.

You will successfully:

  • Deliver volume & profit commitments for the West Division
  • Develop new strategies and opportunities for our beverage portfolio consistent with brand positioning and equity
  • Drive Brand Relevance through Localized Campaign Development and Media Buys
  • Unlock new growth opportunities for our Division consistent with our consumer & key trends
  • Support Manager in the development of Strategy & AOP
  • Support the development of the divisions Hispanic strategy and ensure strong local account planning & execution
  • Ensure coordination of activities & timely execution of programming/ innovation across the division
  • Wire and collaborate with the sector brand teams and Hispanic Business Unit to ensure shared learnings and strategic alignment for growth maximization
  • Lead Regional Events & Sponsorship Acquisition/Management
  • Partner with insights to develop holistic learning agenda to gain a deeper understanding of our consumers
  • Monitor performance on a period basis to proactively identify course corrections and/or new opportunities
  • Leverage Sector strategies/programs to drive efficiencies and effectively localize programming & activations
  • Effectively manage A&M budget & demonstrate strong agency leadership


Educational/Experience Requirements:

  • Undergraduate Degree required / Graduate Degree in Business or Marketing preferred
  • 3 years Marketing experience (previous CPG experience preferred)
  • Solid understanding and demonstrated expertise in the Marketing function
  • Track record of delivering results & ability to make decisions to maximize impact
  • Exceptional project management, prioritization skills & ability to manage multiple projects at different stages of development
  • Solid strategic and execution skills with a track record of delivering strong growth results
  • Self-starter with ability to work independently high sense of urgency and entrepreneurial spirit
  • Strong leadership skills, exceptional collaboration skills and high ability to influence
  • Strong and effective communication skills including verbal, written and presentation
  • Ability to build & leverage informal network
  • Ability to anticipate issues and resolve them based on sound business judgement
  • Bilingual in English and Spanish an asset
This position is limited to persons with indefinite right to work in the United States
** relocation assistance is NOT available for this position**

Relocation Eligible: Not Applicable
Job Type: Pipeline

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy

Please view our Pay Transparency Statement","city":"Los Angeles","state":"California
Posted: 2021-05-13 Expires: 2021-06-13

Performance with Purpose

Out performing ourselves is a rush. That's why we perform with purpose. Together, we blaze new trails, succeed, celebrate and then do something even bigger. We never settle for second best. At PepsiCo we're not just committed to performing well as individuals, but as a team, to strengthen the company as a whole.

Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. New markets mean new ways of doing business, and new ways of addressing health concerns, cultural differences and environmental challenges. Every day is an adventure, and an opportunity for personal and professional growth.

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Assistant Marketing Manager Hispanic_PBNA West Division

PepsiCo Inc.
Los Angeles, CA 90012

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