12 days old

AppD Demand Generation Specialist

Cisco Systems Inc.
San Francisco, CA 94102
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AppDynamics is looking for a Demand Generation Specialist to join the Integrated Marketing team.




What Youll do


You will support the execution of the webinars program, working closely with Content Marketing, Product Marketing, and the Demand Generation lead to ensure a steady pipeline of webinar content to help drive new leads and MQLs (Marketing Qualified Lead).



Responsibilities:


  • Develop a webinar program strategy in partnership with Campaign Managers and Content Marketing to generate leads, establish thought-leadership, drive product adoption, and improve customer retention.
  • Ensure webinars are optimized to best communicate customer needs. Prioritize attendee experience and know how to tailor tactics for particular audiences across the journey.
  • Implement process improvements for conducting webinars. Measure the effectiveness and communicate findings across the organization.
  • Manage demand generation calendar and demand gen collateral to ensure we are promoting campaigns, content, events, etc. effectively across appropriate channels.
  • Plan and handle integrated digital campaign support for events



Who You'll Work With 


You will support our always-on campaigns globally by working cross-functionally.  You will interact with Campaigns, Marketing Operations, Digital, Demand Generation, and Field/Regional Marketing to execute, operationalize and measure global marketing campaigns.


Who You Are


  • A process driven marketer
  • Able to accurately execute on programs within deadlines and prioritize successfully
  • Possess at least one year experience with webinar execution
  • Experience with the following marketing technologies: On24, Marketo, Salesforce
  • We are looking for people that are excited to grow and constantly ask how we can do things better


Minimum requirements:


  • 1-2 years marketing experience
  • At least one year experience with webinar execution

Why Cisco AppDynamics


#WeAreCisco, where each person is unique, but we bring our talents to work as a team and make a difference powering an inclusive future for all.

Powered by Cisco, AppDynamics is on a mission to help companies see their technology through the lens of the business so they can work as one to prioritize what matters most. Were reinventing the observability space, leap-frogging our competition, and looking at digital transformation in a completely new way.


AppDynamics is a start-up that grew up. So we believe in trying new things (and risking failure) while at the same time having the stability and funding to think big. We are leaders of inclusion for both cultural and business reasons, because without diversity of thought and a dedication to equality for all, there is no moving forward. Together we are adapting quickly, taking on big challenges, and helping create the world we want to live in.


So, you have colorful hair? We're here for it. Tattoos? Show off your ink. Pop culture geek? No way, us too! Passion for technology and world changing? You're in the right place. Be You, with us!


#WeAreCisco, where each person is unique, but we bring our talents to work as a team and make a difference powering an inclusive future for all.


We embrace digital, and help our customers implement change in their digital businesses. Some may think were old (36 years strong) and only about hardware, but were also a software company. And a security company. We even invented an intuitive network that adapts, predicts, learns and protects. No other company can do what we do you cant put us in a box!


But Digital Transformation is an empty buzz phrase without a culture that allows for innovation, creativity, and yes, even failure (if you learn from it.)


Day to day, we focus on the give and take. We give our best, give our egos a break, and give of ourselves (because giving back is built into our DNA.) We take accountability, bold steps, and take difference to heart. Because without diversity of thought and a dedication to equality for all, there is no moving forward.



#appd_jobs
Posted: 2021-06-02 Expires: 2021-07-12
Sponsored by:
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AppD Demand Generation Specialist

Cisco Systems Inc.
San Francisco, CA 94102
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