1+ months

Advertising Strategist - Nationwide

Cox Automotive
New York, NY 10007
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*Primary Location: *123 Remote Street, New York, NY, USA
*Division: *Cox Automotive
*Job Level: *Individual Contributor
*Travel: *Yes, 5 % of the Time
*Schedule: *Full-time
*Shift: *Day Job
*Requisition Number: *213609
Dealer.com, a Cox Automotive Brand, is currently hiring a team of Advertising Strategists to join our Dealer Marketing Operations team. This position is remote/work from home and can be located anywhere within the United States.

The Dealer Marketing Operations Advertising Strategist is responsible for client advertising performance, portfolio growth, and driving retention. The Advertising Strategists under general supervision, are responsible for making decisions to drive advertising performance that aligns with the agreed strategy from the dealer. The Advertising Strategist executes end-to-end digital advertising across Search, Display, Social, and Video channels that optimizes the dealers digital advertising goals. The Advertising Strategist follows established best practices and processes in their analysis of performance and will own any issue impacting performance or dealer sentiment to its resolution.

*What Youll Do:*

Execution and delivery of client Digital Advertising (SEM, Display, Social Media, Video) strategies and tactics, that delivery strong advertising performance and high client satisfaction across a portfolio of accounts.

Follow Digital Marketing Operations and industry best practices in support of digital advertising, including compliance guidelines for OEM programs.

Act on current digital advertising trends, products and best practices that provide maximum value to a dealers strategies and performance.

Proactively analyze and assess digital advertising performance and translate quantitative and qualitative data into strategic recommendations to continually improve performance.

Review performance based on both client goals and objectives as well as industry best practice KPIs, including but not limited to: Cost per Lead, Attributed Cost per Visit, provider health score (i.e. Google Optiscore), delivery, etc. KPIs will vary time to time based on DDC and client needs.

Provide and/or execute keyword research and expansion, ad creation, campaign performance tracking, and audience/placement analysis/recommendations to continually improve digital advertising performance.

Monitor and analyze account performance and trends to determine adjustments in tactics and allocations, making independent decisions and consulting with the client as needed.

Provide monthly performance reporting and quarterly consultative conversation to ensure alignment to goals.

Conduct webinar/phone/email contacts or limited in-person as needed to ensure alignment of digital advertising budgets and goals.

Configure, troubleshoot and provide quick resolution to a variety of digital advertising needs.

Take ownership of clients digital advertising issues and drive to resolution. Utilize standardized methods provided to closely monitor digital advertising system red flags and emergencies with clients and take immediate action.

Significant focus on retaining clients and growing advertising budgets by leveraging product expertise and presenting substantiated recommendations to dealers for continued and increased investment.

Demonstrate Digital Advertising experience through client review of new product features and benefits on an as needed basis.

Partner with Sales as needed to assist in overcoming customer objections for new product sales opportunities.

Demonstrate "ownership" of account by responding to client requests and issues in a timely and urgent manner.

Work with at risk clients and determine action plan and execute to turnaround and retain.

Follow established processes to ensure proper handling of cancellations, including contributing to team action(s) to turnaround cancelled accounts.

Perform all systems actions to act on recommendations, optimizations, alerts, any action required to directly support dealers digital advertising.

Track dealer conversations, optimizations, budget changes, and decisions made to ensure proper audit trail and evidence of actions.

Conduct webinar/phone/email contacts or limited in-person as needed to ensure alignment of digital advertising budgets and goals.

Participate in the exchange of best practices across entire Digital Advertising Strategists team, incorporating those learnings to continually improve dealer performance.

Effectively manage time and activity to successfully engage with every client at least once each quarter over the phone as necessary to maintain client satisfaction.

To schedule any limited travel in a way that allows for maximum time with clients and "reach".

Construct and communicate contact summary reports with appropriate documentation.


* Compensation includes a base salary of $44,030 - 51,800. Salary may vary outside of the anticipated range based on factors such as the ultimate location of the position and the selected candidates experience.
* Position is eligible for additional compensation that may include commission (annual, monthly, etc.) and/or and incentive program.
Qualifications: *Who You Are*:

BA/BS Degree

1-2years of progressive and successful experience in managing digital advertising (SEM, Display, Social Media, Video) accounts is required.

OR equivalent combination of education and experience.

Able to travel as necessary, anticipated 5 - 20% depending on market. Travel could include overnight stays in markets and travel to team meetings.

- Experience and demonstrated ability to effectively work with all levels of a client account.

- Certification: All members of the Advertising team are required to be certified in Google Search, Google Display, and Microsoft within first 90 days of employment.

*Come join the Cox family of businesses and make your mark today.*


Who We Are
*About Cox Automotive*
Theres nothing ordinary about Cox Automotive. We are people of every background driven by our passion for mobility, innovation, client success and community outreach. We make buying, selling and owning (or simply using) cars easier for everyone. Touching more than 40,000 clients across five continents, we bring together the best brands and the best teams to propel the automotive industry forward. Some of those team members work for our iconic consumer brands like Autotrader and Kelley Blue Book, while others are creating the future of automotive at industry-facing brands like Dealer.com, Manheim and vAuto.

*About Cox *
We are the Cox family of businesses. Weve been making our mark since 1898 by building and evolving world-class businesses, staying true to our values, and encouraging top talent to always look for growth and impact while building a career with us. Our primary divisions - Cox Communications and Cox Automotive - are driving a new wave of innovation, powering smart cities with powerhouse broadband communications and pioneering greener, more progressive transportation alternatives for individuals and fleet operators. Were also expanding into new spaces like cleantech and healthcare to rev up our momentum toward building a better future for the next generation. Were looking for the talent today who will be our leaders tomorrow. Sound intriguing? Learn more about where we are today, where we hope youll be going with us, and the common purpose that unites us at coxenterprises.com.
Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, [visit our benefits page](http://jobs.coxenterprises.com/life-at-cox/benefits/).
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individuals age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.
Posted: 2021-04-30 Expires: 2021-07-19
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Advertising Strategist - Nationwide

Cox Automotive
New York, NY 10007

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