1+ months

2021 Intern-SEO Content Strategy - Traffic Growth

Cox Automotive
Irvine, CA 92606
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*Primary Location: *195 Technology Dr, Irvine, CA, USA
*Division: *Cox Automotive
*Job Level: *Intern/Co-op
*Travel: *No
*Schedule: *Full-time
*Shift: *Day Job
*Requisition Number: *211645
Are you a motivated self-starter looking for the opportunity to see what it is like working with an in-house enterprise SEO team? Do you want to learn from some of the top SEOs in the industry, get to work hands on with them, and see the results of you work? Look no further.


The Cox Automotive SEO Product Team is seeking a summer intern to join the team focusing on the Kelley Blue Book and Autotrader content strategy. You will get the opportunity to learn the ins and outs of SEO and end the summer with a project that will be excellent for your portfolio.


What you will be doing this summer:




* Learn to perform keyword research and use those skills to grow a targeted keyword portfolio.

* Conduct competitor analysis to identify gaps in our content coverage and areas of opportunity.

* Evaluate cannibalizing URLs and determine appropriate redirect or repurpose strategy for older content.

* Audit internal linking on an ongoing basis to improve the search visibility for our highest value pages.

* Map out new and existing verticals to ensure optimal search visibility.

* Get to know and learn to communicate with our amazing editorial team.

* Monitor performance of site rankings with a focus on increasing and defending our rankings.





This internship will allow you to gain knowledge from the some of the best and get enterprise experience many SEOs dream of obtaining in their careers. The knowledge you leave with will be extremely beneficial when searching for the right job in the future. Cox Automotive provides an inclusive and supportive environment that team members appreciate. Dont miss this great opportunity to learn.

Qualifications: Qualified intern candidates with be a rising junior or senior , with a preference given to graduate students pursuing a degree in Marketing, Internet Marketing, Website Development, Digital Media) a related field


*It would be awesome if you had:*:




* Previous experience working directly with SEO campaign management

* Previous experience with analytics and common reporting platforms/tools

* Search Engine Marketing, email marketing, social media experience (e.g., Facebook, blogging, reputation management, etc.)



*Technical Aptitude*:

Strong knowledge of web-based applications and common Internet protocols and conventions (web browsers, email, HTTP, FTP). Basic knowledge of web display languages (i.e., HTML, CSS) and Microsoft Office applications (i.e., Word, Excel) is also required. Knowledge of web development techniques and technologies as well as databases is preferred but not required (e.g., XML, JavaScript, Velocity, MySQL).


*Communication Skills*:


Excellent interpersonal skills, including the ability to communicate articulately both verbally and in writing, ability to manage difficult situations and difficult people, strong copywriting and proofreading skills, highly customer focused (internal and external customers), engaging and effective subject matter expert and presenter.


*Organizational Skills*:


Strong time management skills with the ability to multi-task proactively and in response to issues as they arise, proven methods to manage self and others (both clients and colleagues) adept at problem-solving, able to follow procedures, flexible to creatively develop solutions and work-arounds as needed.


*Team-Building*:


Prioritize needs of self, others and organization, contribute to an enjoyable and supportive work atmosphere while maintaining a positive attitude and be able to work independently while providing internal customer/stakeholder service and exercising sound judgment.


Who We Are
*About Cox Automotive*
Theres nothing ordinary about Cox Automotive. We are people of every background driven by our passion for mobility, innovation, client success and community outreach. We make buying, selling and owning (or simply using) cars easier for everyone. Touching more than 40,000 clients across five continents, we bring together the best brands and the best teams to propel the automotive industry forward. Some of those team members work for our iconic consumer brands like Autotrader and Kelley Blue Book, while others are creating the future of automotive at industry-facing brands like Dealer.com, Manheim and vAuto.

*About Cox *
We are the Cox family of businesses. Weve been making our mark since 1898 by building and evolving world-class businesses, staying true to our values, and encouraging top talent to always look for growth and impact while building a career with us. Our primary divisions - Cox Communications and Cox Automotive - are driving a new wave of innovation, powering smart cities with powerhouse broadband communications and pioneering greener, more progressive transportation alternatives for individuals and fleet operators. Were also expanding into new spaces like cleantech and healthcare to rev up our momentum toward building a better future for the next generation. Were looking for the talent today who will be our leaders tomorrow. Sound intriguing? Learn more about where we are today, where we hope youll be going with us, and the common purpose that unites us at coxenterprises.com.
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individuals age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.
Posted: 2021-02-22 Expires: 2021-05-17
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2021 Intern-SEO Content Strategy - Traffic Growth

Cox Automotive
Irvine, CA 92606

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