1+ months
2018-02-012018-06-23

Senior Manager, Brand Marketing

Walmart
San Bruno, CA 94066
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905220BRReq ID:905220BRCompany Summary:Walmart Global eCommerce is comprised of Walmart.com, VUDU, SamsClub.com, and our technical powerhouse @WalmartLabs. Here, innovators incubate next gen e-commerce solutions in real-time. We integrate online, physical, and mobile shopping experiences for billions of customers around the globe. How do we do it? We continuously build and invest in new technology including open source tools and big data innovations. Data scientists, front and back-end engineers, product managers, and web and UX/UI teams collaborate alongside e-commerce experts to envision, prototype, and bring revolutionary ideas to life in a dynamic, flexible and fun work culture.Job Title:Senior Manager, Brand MarketingPosition Summary:You will:



Own end-to-end brand marketing campaigns across digital (social, display, email), OOH, mobile, events, and internal communications to build a unified talent brand and scale our talent pipeline.



Launch a content strategy across our core channels, managing external media agencies and working closely with an internal team of designers, copywriters, and developers to bring our brand vision to life.



Drive innovation across our family of brands, creating unique, technology-driven, and experiential activations to attract and acquire the best talent.



Conduct user research on our target audiences, building comprehensive personas driven by industry data and qualitative feedback from our associates.



Partner with the People Experience team, Corporate Communications, Talent Acquisition and other business divisions to understand business goals.



Optimize content delivery across the Walmart eCommerce employee journey in order to create authentic, differentiated, and relevant brand experiences.



Act as Talent Brand Lead for our West coast locations, building relationships

with key stakeholders and owning brand marketing for core teams.



Collaborate with marketing team to align with our external marketing efforts and use the proper voice, tone and visuals of Walmart eCommerce



#LI-JN1City:SAN BRUNOState:CAPosition Description:



+ Drives the execution of multiple business plans and projects

+ Ensures alignment of methodologies, frameworks, approaches, and timelines

+ Ensures business needs are being met

+ Leads communication strategies for Talent Management projects, programs and processes

+ Leads portfolio of Talent Management projects, programs, and processes (for example, performance management processes, change management)

+ Promotes and supports company policies, procedures, mission, values, and standards of ethics and integrity

+ Provides supervision and development opportunities for associates

+ Serves as a talent management expert for Global eCommerce

Minimum Qualifications:Please add textAdditional Preferred Qualifications:Please add textCategory:Human Resources Division:Walmart.comDivision Summary:The Walmart.com team is here to provide amazing digital and physical experiences for our customers with seamless access to products and services they want. Marketplace allows us to present an even wider array of vendor products on Walmart.com and beyond. Behind the scenes, e-commerce experts are focused on category growth, program management, business development, and seller onboarding. We continuously strive to deliver incredible selection, ease, and e-commerce innovation to customers.Employment Type:Full TimeRequisition Template:eCommerce

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Senior Manager, Brand Marketing

Walmart
San Bruno, CA 94066

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Walmart
San Bruno, CA
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