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LEAD - DIGITAL ANALYTICS - (23871)

Universal Health Services
TREDYFFRIN, PA
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  • Job Code
    23871
Deltek Talent Management - LEAD - DIGITAL ANALYTICS - (23871)

Job Details


LEAD - DIGITAL ANALYTICS - (23871)

Facility Name
UHS Corporate Office
Location
TREDYFFRIN, PA 19087 US (Primary)
Career Area
Corporate
Category
Marketing & Advertising
Job Description

One of the nation’s largest and most respected hospital companies, Universal Health Services, Inc. (UHS) has built an impressive record of achievement and performance. Steadily growing from a startup to an esteemed Fortune 500 corporation, UHS today has annual revenue nearing $10 billion. In 2017, UHS was recognized as one of the World’s Most Admired Companies by Fortune; ranked #276 on the Fortune 500, and listed #275 in Forbes inaugural ranking of America’s Top 500 Public Companies.

Our operating philosophy is as effective today as it was 40 years ago: Build or acquire high quality hospitals in rapidly growing markets, invest in the people and equipment needed to allow each facility to thrive, and become the leading healthcare provider in each community we serve.

Headquartered in King of Prussia, PA, UHS has more than 81,000 employees and through its subsidiaries operates more than 320 acute care hospitals, behavioral health facilities and ambulatory centers in the United States, Puerto Rico, the U.S. Virgin Islands and the United Kingdom.

The Corporate Advertising Department is seeking a dynamic and talented Digital UX Analytics Lead. 

The Digital UX Analytics Lead is responsible for the usage reporting, data analysis, and tagging of UHS’ web properties. Also responsible for SEO direction, project, and account management for digital analytics services provided by the Advertising Department for Corporate, Acute Care and Behavioral Health clients, as well as ensuring client needs and deadlines are met, and establishing Data and Analytics best-practices.

Key Responsibilities include:

  • Contributes to development of digital data dashboards. Reviews for accuracy, and reports finding and recommendations for improvements.
  • Executive level dashboards to be distributed to Corporate and facility leadership team monthly. Also pulls ad-hoc reporting when necessary. Monitors page performance metrics.
  • Assigns and coordinates projects and monitors workflow, in partnership with the Director – Digital Strategy.

  • Mentors junior UX Analytics resources; shares best practices and develops training and guidelines.

 

Internal relationships: Regular contact with acute care hospital marketing directors, behavioral health business development and marketing teams and UHS corporate office clients regarding digital data and analytics. Regular contact with advertising leadership to read out site engagement results and conversion rates.

External relationships: Contact as necessary with agency partners, third-party SEO vendors, paid search vendors and technology partners.

Scope and organization impact: Efforts directly affect the digital ROI of UHS facilities.

Job Requirements

Position Requirements:

  • Bachelor’s Degree in Marketing/Communications.
  • Ability to synthesize and communicate the implications of website usage data and provide recommendations reports, and guidance to improve user engagement, and site conversion rates.
  • Collaborate and guides internal resources and/or collaborate with agency partners.
  • Analytical problem-solving skills, excellent writing and presentation skills with experience in presenting data analysis to project stakeholders.
  • Proven experience with various analytics reporting deliverables and the ability to adapt them to different uses, projects and constraints.
  • Demonstrate expert knowledge of structure, capabilities and usage of web standards relating to Google Analytics and SEO best practices.

 

Travel Requirements: Minimal –domestic US travel at times (depending on projects).

 

This opportunity provides the following:

  • Challenging and rewarding work environment
  • Growth and development opportunities within UHS and its subsidiaries
  • Competitive Compensation
  • Excellent Medical, Dental, Vision and Prescription Drug Plan
  • 401k plan with company match
  • Generous Paid Time Off

 

UHS is a registered trademark of UHS of Delaware, Inc., the management company for Universal Health Services, Inc. and a wholly-owned subsidiary of Universal Health Services, Inc. Universal Health Services, Inc. is a holding company and operates through its subsidiaries including its management company, UHS of Delaware, Inc. All healthcare and management operations are conducted by subsidiaries of Universal Health Services, Inc. To the extent any reference to "UHS or UHS facilities" on this website including any statements, articles or other publications contained herein relates to our healthcare or management operations it is referring to Universal Health Services' subsidiaries including UHS of Delaware. Further, the terms "we," "us," "our" or "the company" in such context similarly refer to the operations of Universal Health Services' subsidiaries including UHS of Delaware. Any employment referenced in this website is not with Universal Health Services, Inc. but solely with one of its subsidiaries including but not limited to UHS of Delaware, Inc.

 

UHS is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at UHS via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of UHS. No fee will be paid in the event the candidate is hired by UHS as a result of the referral or through other means.

 

v15.1.3
Posted: 2018-10-16 Expires: 2018-11-14

Universal Health Services

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LEAD - DIGITAL ANALYTICS - (23871)

Universal Health Services
TREDYFFRIN, PA
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